After testing it out over the previous month, Twitter has now rolled out a brand new tweet highlights tab for Twitter Blue subscribers within the app, which allows paying customers to showcase their finest tweets by way of a brand new, devoted feed on their Twitter profile.
As you possibly can see in these instance screens, shared by DogeDesigner, Blue customers at the moment are in a position so as to add any of their tweets to their Highlights tab, by choosing the ‘Add/Take away from Highlights’ possibility from the three dots menu on the prime proper of the tweet (notice, you’ll additionally see this feature for those who’re not subscribed to Twitter Blue, however choosing the ‘Add’ possibility will divert you to the sign-up course of).
When you’ve added a tweet, it’s going to then be listed in amongst every other Spotlight tweets within the new feed, which is able to solely seem in your profile when you’ve added your first Spotlight.
It may very well be a great way to current examples of your finest content material, to be able to win over potential subscribers, for instance, or simply to showcase your data/humorousness, and so on.
The choice was initially noticed in testing early final month, with chosen customers getting entry in latest weeks. Now, all Twitter Blue subscribers can add a feed of their finest tweets – which might have some promotional and connective worth, although how a lot profit it’ll really present is tough to say.
Earlier evaluation has proven that the overwhelming majority of Twitter interactions occur in feed, with few customers really tapping via to a different customers’ profile. That being the case, there might not be an enormous quantity of extra profit in including this to your profile – however once more, it may very well be one other approach to win over potential followers, and spotlight how intelligent and nice your tweets are.
And for manufacturers, it might additionally act as a product showcase, of types, by highlighting tweets that highlight your merchandise, or perhaps buyer endorsements (by way of Quote tweets), critiques, and so on.
There’s a spread of choices to contemplate, and if you’re subscribed, it’s doubtless value making an attempt it out, as an extra ingredient in your promotions within the app.
It’s unlikely, I’d assume, to be a giant engagement driver, but when the choice is there, it’s possible you’ll as effectively use it.
