Pinterest Announces ‘Manifestival’ Activation for Cannes 2023

Hey, are you heading to Cannes this yr for the annual advert trade gathering?

Yeah, me neither. However for individuals who are fortunate sufficient to be embarking on the journey, Pinterest can be internet hosting a brand new activation in Cannes, the place it is going to search to focus on its potential worth to tipsy advert execs.

Pinterest’s ‘Manifestival’ is actually a showcase of among the key artistic and engagement developments which are gaining steam on the platform proper now, which, as famous, will ideally assist to persuade advert decision-makers that they need to be spending extra {dollars} on Pin campaigns.

And if that doesn’t work, Pinterest can be plying them with ice cream and mini-croissants as nicely.

Additionally tattoos. As a result of what number of company occasions have you ever been to that you simply’ve thought ‘Man, if solely I may get a tattoo, proper right here and now, to commemorate how cool this expertise has been’?

Mocking apart, the Manifestival activation is Pinterest’s newest push to maximise advert spend within the app, and construct its enterprise. Pinterest has spent the final 5 years transitioning from a social platform right into a fully-fledged product discovery and procuring app, and now, it’s seeking to take the following steps in constructing its advert enterprise on this entrance, by leaning into the varied developments and behaviors within the app.

And Pinterest nonetheless has a number of alternative, particularly on the worldwide entrance, with Pin adverts but to achieve important traction in markets exterior the US.

This spells potential, which Pinterest is seeking to showcase with this new activation, which can search to focus on extra of what the app is about.

I imply, for us non-Cannes plebs, it doesn’t imply a heap, nevertheless it might be a great way to higher ingratiate Pins with these influential representatives.

You’ll be able to learn extra about Pinterest’s ‘Manifestival’, and even RSVP, right here.