Veeps, the Reside Nation-owned streaming platform has named Eileen Mercolino as its first chief advertising and marketing officer. She joins Veeps most just lately from SPIN the place she served as CMO and has held numerous senior advertising and marketing and partnership roles at main leisure manufacturers together with The Walt Disney firm, pageant producer Danny Wimmer Presents, Exhausting Rock Worldwide, Gibson Manufacturers and Vans Warped Tour.
Mercolino brings many years of experience in leisure and music advertising and marketing with main manufacturers like Bud Gentle, Pontiac, Previous Spice, Ubisoft, Coca-Cola, Gillette, Monster Vitality, Sony Electronics, Goal, Toyota, and numerous extra. And thru all of it, she’s by no means forgotten the artist, managing relationships with main artists like Slash, Tom Morello, Foo Fighters, Gary Clark Jr, Blink-182 and extra.
In her position as CMO, Eileen will take over stewardship of the Veeps model which, because the chief in its class, will proceed championing live performance streaming with artists, their followers, and the broader music and leisure business that serves them.
“We live in a pivotal second within the reside music house, the place enhanced streaming expertise provides artists and performers the flexibility to succeed in new audiences past conventional live performance goers,” Mercolino stated. “Veeps is on the forefront of that motion, having methodically constructed the corporate and product choices with a grassroots method, harnessing the flexibility to provide new types of immersive reside performances with excessive manufacturing worth and a seamless fan expertise. I sit up for working with the Veeps workforce to introduce the model to new audiences so everybody can expertise reside leisure anyplace and at any time.”
