Earlier this week, in an interview with CNBC, Twitter chief Elon Musk mentioned his propensity to tweet controversial and even, at instances, unfaithful issues, noting that:

“I’ll say what I would like, and if the consequence of that’s shedding cash, so be it.”

This has been a typical chorus for Musk, that regardless of paying $44 billion for the app, he’s not really involved in regards to the monetary side, and that he received’t enable this aspect to impression his decision-making on the app.

Which, in some methods, is an admirable stance, underlining his said dedication to free speech, and permitting individuals to say what they like within the app. However then again, Musk has fairness companions and traders who could also be much less impressed with this strategy.

This has been highlighted once more as we speak, with Twitter sending a letter to Microsoft which accuses Microsoft of misusing Twitter knowledge to coach its synthetic intelligence applied sciences.

As per The New York Occasions:

“Within the letter, which was reviewed by The New York Occasions, Twitter stated Microsoft had violated an settlement over its knowledge and had declined to pay for that utilization. In some circumstances, the letter stated, Microsoft had used extra Twitter knowledge than it was presupposed to. Microsoft additionally shared the Twitter knowledge with authorities companies with out permission, the letter stated.”

The letter is the newest in Musk’s quest for retaliation in opposition to OpenAI, the corporate behind ChatGPT, and numerous different generative AI instruments.

Musk, who was an early investor in OpenAI, has repeatedly expressed his annoyance that his early $100 million ‘donation’ to the corporate has been used to rework it right into a $29 billion enterprise. And with Microsoft taking a big stake in OpenAI, it too now stands to learn – and as such, Musk now desires to claw again his share of that income consumption.

With this in thoughts, Musk has already restricted OpenAI’s entry to Twitter knowledge, which has been used to gas its generative AI fashions, whereas additionally rising how a lot it prices for all firms to entry the identical. This newest push stems from Musk’s view that OpenAI benefited from Twitter knowledge, which, once more, he sees as successfully stealing from him personally.

Musk’s public battle in opposition to OpenAI and Microsoft has already seen Microsoft take away Twitter from its Digital Advertising Heart aspect, which can eradicate the promotion of Twitter advertisements to Microsoft companions. It’s exhausting to say what sort of impression that’ll have on Twitter’s backside line, however with Twitter’s advert income – it’s major supply of revenue – already down by 50% since Musk took over, an extra decline of any form might be thought-about vital.

However as Musk says, the cash will not be his major concern. And whereas a public battle with a big advert associate will not be an amazing look, Elon, as he’s proven, goes to do what he likes, whatever the penalties.

That features making choices based mostly on private grudges, which might impression all of Twitter’s companions.

It’ll be attention-grabbing to see how this strategy adjustments, or not, below incoming Twitter CEO Linda Yaccarino, an advert trade veteran, who’ll be tasked with reigniting its enterprise relationships.

Will that see Twitter re-evaluate its strategy, or will Musk proceed to override Yaccarino in circumstances the place he has a private stake?