Twitter added new playback speed controls for movies within the app, one other step in its video improvement roadmap which seems set to turn out to be a good larger focus underneath incoming CEO Linda Yaccarino.

Twitter’s already added longer video uploads for Blue subscribers, together with enhanced playback quality options. Now it’s additionally added playback velocity controls to present customers extra management over how they handle their in-app video expertise.

As you may see on this instance, posted by Musk’s pal and (seeming) advisor Jason Calacanis, you now have a spread of playback velocity choices to select from through the video participant in app.

For longer movies, that’s extra essential, particularly with discussions and different clips that you could be need to eat at a quicker velocity, whereas slower velocity playback might be nice for sports activities content material, one other factor that Twitter’s trying to hone in on with its new video push.

Twitter chief Elon Musk has additionally flagged some new, incoming video features, which might be on the way in which throughout the subsequent few weeks, together with:

• Image-in-picture playback help, so you may preserve watching as you scroll via your feed
• Automated transcripts of video content material
• Devoted video tab on consumer profiles
• Video obtain choices

In fact, we don’t know for certain that each one of those will probably be coming as quickly as Musk may need hoped at this stage. However Twitter is pushing out updates at its quickest charge by far, and with video set to be its subsequent focus factor, we may certainly see all of those updates earlier than the tip of the month.

As we reported late final week, NBCUniversal’s present head of promoting Linda Yaccarino will probably be approaching as the brand new CEO of Twitter subsequent month. Video is Yaccarino’s key space of experience, having constructed relationships with advert companions for NBC, whereas additionally enjoying a key function in establishing its ad-supported streaming service Peacock.

Elon Musk has additionally repeatedly said that his imaginative and prescient for Twitter isn’t as a social media platform, as such, however that he sees Twitter as extra of a competitor for conventional information retailers, with the platform vying to turn out to be ‘probably the most correct supply of data’ about world occasions. And once you additionally mix that with Musk’s earlier statements concerning the platform potentially becoming a competitor for YouTube as effectively, it does look like video is now firming as the subsequent massive space of improvement for the app.

Alongside that line, the incoming present from Tucker Carlson may doubtlessly be the primary of many key programming bulletins coming from Twitter HQ, because it seems to construct out its video content material roster, and make it a much bigger factor within the UI. The surge in short-form video content material is a transparent indicator that that is what most app customers are inquisitive about, and if Twitter can put collectively a slate of widespread, unique programming, that might be its finest likelihood of successful again advertisers, whereas additionally sticking to Musk’s belief in speech focus.

With this in thoughts, it is sensible for Twitter to be constructing out its video choices, which may certainly see these new updates coming very quickly to your Twitter app.

Will that make it a much bigger consideration for advertisers, and convey extra creators to the app? Twitter’s earlier pushes on this entrance haven’t labored, however possibly, with Yaccarino bringing her expertise to the app, a brand new video period is about to daybreak in tweets.