Singapore-based cellular community operator Circles.Life unveiled yesterday (April 27) its new loyalty programme referred to as Circle of Pleasure, which will likely be rolled out subsequent week.

Not like different schemes, which regularly require prospects to leap by means of the hoops earlier than being granted membership, Circle of Pleasure routinely enrols subscribers through the corporate’s cellular app. Members can then accrue factors and use them to redeem rewards at their comfort.

On the launch occasion, Siddarth Chaturvedi, Circles.Life’s Nation Head, cited their inside analysis discovered that almost 40 per cent of telco customers desire manufacturers that worth shopper loyalty when making their buy choices.

Equally, 40 per cent of customers really feel that they deserve particular remedy the longer they persist with a specific supplier.

Singapore most likely has the most effective communication community on this planet, however our customers are additionally the unhappiest. They really feel like telco firms are taking their loyalty without any consideration. That’s the place Circles.Life is available in. We consider we are able to do extra and higher.

– Siddarth Chaturvedi, Circles.Life’s Nation Head

How does the loyalty programme work?

Chaturvedi defined that Circle of Pleasure places energy again to customers in relation to incomes rewards. The loyalty programme contains of 4 totally different tiers: Rookie, Apprentice, Elite, and Grasp — every decided by how lengthy a person has been with Circles.Life.

Factors are awarded on an hourly foundation and every tier gives totally different charges of level accumulation. This implies the longer subscribers stick with the community, the upper their tier, and the quicker and extra probabilities they must rack up the factors.

All collected factors haven’t any expiry date so long as the account stays lively, and they are often tracked through the Circles.Life app.

We worth your funding with Circles Life. The longer you might be with us, the extra frequent, thrilling, and joyful rewards you’ll get. That’s why it’s referred to as Circle of Pleasure.

– Siddarth Chaturvedi, Circles.Life’s Nation Head

So as to add a component of enjoyable and shock, Circle of Pleasure has gamified the rewards expertise. Subscribers can choose their rewards through digital Gacha machines, with choices starting from bonus information, invoice waivers, to premium devices like AirPods Professional and the newest smartphones.

Presently, seven companions have come onboard Circle of Pleasure to broaden its rewards pool. Within the subsequent six months, Circles.Life will likely be bringing in at the least 11 extra companions so Circle Lifers can earn extra numerous and tangible rewards.

In keeping with Jeanette Wong, Head of Advertising, Circles.Life ensures rewards should not restricted to cellular information and devices.

Neither are we speaking about phrases and situations, like we offer you S$5 for each S$100 spent, or it’s essential to accumulate factors for the following 10 years earlier than you’ll be able to redeem one thing significant. We’re determining rewards that our customers can actually redeem and use.

– Jeanette Wong, Head of Advertising, Circles.Life

On the finish of the day, Circle of Pleasure ensures everyone seems to be a winner. To have fun the launch, all Circle Lifers (excluding these on the lite plan) are additionally entitled to free information bonuses of as much as 100GB.

What’s the loyalty programme attempting to attain?

Basically, Circle of Pleasure goals to extend the platform’s engagement and retention.

Prior to now 9 months that the corporate has been piloting the loyalty programme with its 10,000 customers, they discovered an 80 per cent retention charge, which is loads larger than the 5 per cent industrial common.

“We would like our customers to get pleasure from coming and fascinating with us,” stated Chaturvedi. “Beforehand, our month-to-month engagement was 35 per cent and we wish to take it to 50 per cent. We would like half of our customers to work together with us, give us suggestions, and ensure they redeem their rewards.”

Circles.Life is at all times about defining pleasant experiences for our customers. In the event you haven’t observed, on each of our Circle of Pleasure posters, the letter ‘O’ is designed otherwise as a result of we’re inviting everybody to outline their very own pleasure.

In a world the place customers are spoiled with selections, it was a acutely aware choice that loyalty shouldn’t be taken without any consideration. We needed to do our half by elevating the bar once more and exhibiting how telcos may be higher for his or her customers.

– Jeanette Wong, Head of Advertising, Circles.Life

Featured Picture Credit score: Circles.Life