Because the US Authorities continues to weigh a possible ban on TikTok, the Biden Administration can also be trying to make the most of the app’s affect to sway younger voters, with the White Home working with lots of of social media influencers to assist talk Biden’s coverage agenda, forward of a possible re-election marketing campaign.

As reported by Axios:

“Biden’s digital technique group will join with influencers throughout the nation to focus on those that might not comply with the White Home or Democratic Social gathering on social media – or who’ve tuned out mainstream media altogether. 4 Biden digital staffers are targeted on influencers and impartial content material creators. The staffers formally work for the White Home, not Biden’s marketing campaign -but reaching younger and suburban voters is clearly a precedence.”

Biden’s group is aiming to work with influencers in regional communities, coinciding with Biden’s visits to these areas, so as to maximize messaging resonance. TikTok and Instagram would be the key platforms of focus on this new push.

Which, in fact, is sensible – younger persons are extremely engaged on each platforms, extra so than different social apps. However it does additionally appear to be a battle – on the one hand, Biden’s near signing a invoice that may outlaw TikTok fully, whereas on the opposite, it’s utilizing it as a key connective instrument?

I imply, each have their very own logic, and will not be essentially linked – and if something, it’s potential that the usage of TikTok for political campaigning may additional underscore its potential affect on this respect.

However it’s an fascinating touch upon the present media panorama, with a Chinese language-owned platform, considered as a possible vector for overseas affect, additionally thought of to be an necessary platform for connecting with potential voters.

Does that reduce the probability of a potential TikTok ban within the US? Most likely not.

It’s unclear the place the White Home presently stands on this, however after the latest look of TikTok chief Shou Zi Chew earlier than the US Senate, which didn’t appear to go overly properly for the corporate, and much more latest shows of Chinese language aggression in Taiwan, after Taiwanese officers met with US representatives, TikTok doesn’t appear to be in any higher place, regarding the considerations across the app.

That might nonetheless see Biden drop the banhammer at any time – however until then, plainly they’ll even be utilizing it to maximise Biden’s personal messaging among the many youth.

An fascinating assertion on the state of media in 2023.