Mom’s Day is arising (5/14), and Reddit has revealed a brand new information that explains why its platform could possibly be a worthwhile consideration in your Mom’s Day advertising and marketing push, and easy methods to join with Redditors across the occasion.

The 16-page information features a vary of notes and pointers to assist optimize your Mom’s Day strategy, which is Reddit-specific, however seemingly additionally pertains to how different social platforms see engagement across the occasion.

You may obtain the total information right here, however on this publish, we’ll check out among the highlights.

First off, Reddit gives an summary of its distinctive viewers, and their engagement in Mom’s Day purchasing.

As you’ll be able to see on this chart, Reddit gives attain to customers that aren’t lively in different social apps, with one in 5 Reddit customers being mothers.

That gives distinctive perception into related conversations and pursuits.

Certainly, Reddit says that there are over 6,000 communities within the app which are actively discussing Mom’s Day and associated matters.

That would present a worthwhile pool of analysis in your planning and advertising and marketing, whereas additionally enabling you to attach with individuals researching particular merchandise and affords.

Reddit additionally gives perception into when Mom’s Day dialogue peaks, and the way you must plan your advertising and marketing outreach accordingly.

There are additionally notes on particular advert sorts and promotions which may assist to spice up your campaigns, as a way to join with Reddit customers across the occasion.

There are some useful notes right here, which could possibly be price contemplating. And whereas Reddit might not look like the obvious channel for Mom’s Day advertising and marketing, there may effectively be alternatives there, each for market analysis and outreach, when you go searching.

You may obtain Reddit’s full Mom’s Day advertising and marketing information right here.