Pinterest Expands Idea Pin Video Length to 5 Minutes

Pinterest is following the lead of TikTok by adding longer video clips in its Concept Pins format, offering one other approach to maximize engagement along with your content material.

As you may see on this instance, shared by Lindsey Gamble, customers can now add 5-minute movies as Concept Pins, which is an growth on the 60-second restrict that’s been in place up until now.

That may present extra capability to inform a narrative inside your Concept Pins, and with Pinterest serving over a billion video views per day, it’s value contemplating in your course of.

Concept Pins, which Pinterest launched in 2021, are its tackle the full-screen presentation format, with how-to guides and explainers performing significantly effectively as Concept Pin clips.

The longer video size provides you with extra room to inform your story, and broaden upon key components, in a extra participating and wealthy manner. However then once more, they may additionally bore people who find themselves used to skimming via rapidly – you’ll have to experiment to see what works finest.

Both manner, it’s one other consideration. The longer video choice is being rolled out to all customers.