Google has launched a instrument known as Immersive Stream for XR that makes it simpler for builders to create mixed-reality experiences.
Earlier this week, the corporate held an occasion the place it demonstrated a brand new “immersive view” in Google Maps that makes use of advances in AI and pc imaginative and prescient to fuse billions of Avenue View and different photographs to create an in depth 3D mannequin of places. Impressively, it even works indoors to permit customers to take a look at a venue like a restaurant earlier than they go:

Immersive Stream for XR powers the brand new Google Maps view and the corporate is making it typically out there for builders.
The instrument leverages Google Cloud GPUs to host, render, and stream high-quality photorealistic experiences. Customers don’t want highly effective {hardware} or particular purposes to take pleasure in a mixed-reality expertise, they solely have to click on a hyperlink or scan a QR code.
Past powering the brand new immersive view in Google Maps, different early use circumstances for the instrument embrace serving to prospects to visualise new home equipment of their properties and just about configuring a brand new car.

“At Kia Germany, we’re excited to make use of Google Immersive Stream for XR to succeed in new shoppers and supply them the right expertise to find our Sportage,” mentioned Jean-Philippe Pottier, Supervisor of Digital Platforms at Kia Germany.
“Our customers love that they’ll change colors, engines, and work together with the mannequin in 3D and augmented actuality.”
Immersive Stream for XR was initially unveiled in preview throughout final 12 months’s I/O. The overall launch this week brings with it a number of enhancements:
- Content material can now be developed in Unreal Engine 5.
- Panorama orientation is now supported to enhance the expertise on pill and desktop units, enabling builders to benefit from the elevated actual property for extra refined interactions.
- The flexibility to embed Immersive Stream for XR content material by yourself web site utilizing an HTML iframe.
Google has created a template venture to assist builders get began with the brand new Unreal Engine 5 and panorama mode assist. You’ll find the template right here.
Associated: Google unveils AI enhancements to Search and Maps

Seeking to revamp your digital transformation technique? Be taught extra about Digital Transformation Week happening in Amsterdam, California, and London.
Discover different upcoming enterprise expertise occasions and webinars powered by TechForge right here.