It’s actually tough to make any evaluation of Elon Musk’s time accountable for Twitter as but, as a result of whereas he has made some unhealthy selections, he’s additionally reversed course on most of them, and whereas he continues to strive issues that seemingly haven’t any probability of figuring out, he’s additionally not taking previous precedent as definitive.

Which is possibly a great factor?

Within the newest instance of Musk’s shoot first, ask questions later administration model, Elon has seemingly reversed the unpopular resolution to cost for all utilization of Twitter’s API, a minimum of in some purposes

As per Elon’s tweet, Twitter will proceed to permit ‘bots offering good content material’ to entry Twitter’s API without cost, which seemed set to be one of many key losses of Twitter’s current resolution to paywall all API entry.

Although a lot of the angst on this case got here all the way down to poor communication – final week, Twitter introduced that, beginning February ninth, it might be reducing off free entry to its API, which is the important thing connector that many third celebration apps and Twitter’s bots use to perform.

That triggered a powerful response from the developer group, although a day later, Elon additional defined that:

This wasn’t an official announcement, nor was it communicated by way of the Twitter Builders account. This was Elon, in an alternate with one other consumer, randomly offering precious context that may have averted a lot of the angst and concern that got here with the unique Twitter Dev assertion.

Now, the larger query is whether or not $100 is any disincentive to spammers, who possible make far more than that from bot exercise. However regardless, $100 is probably going inexpensive for many of the third-party apps which seemed set to lose essentially the most from this replace in coverage, so it’s truly nowhere close to as unhealthy as the primary announcement appeared.

It’s simply unhealthy communication, and on condition that Twitter now not has a comms division, that is sensible.

But it surely’s additionally the proper microcosm of the Elon expertise, which he each advantages and suffers from, although possibly not in equal measure.

The important thing factor to notice is that Elon loves consideration. His one undisputable ability is that he is aware of learn how to make headlines, learn how to get folks wanting his means, which is why his fundamental cash maker, Tesla, has by no means wanted a comms division both. They simply let Elon say no matter he likes, good or unhealthy, and the press comes working – and on this respect, you’ll be able to see how his strategy to such bulletins at Twitter truly helps them get wider protection and consciousness, versus them being outlined by means of common channels.

However is {that a} good factor? Getting the developer group offside looks like pointless collateral harm, whereas the negativity this creates additionally appears much less conducive to purposeful working preparations with exterior companions and suppliers.

It looks like that may very well be dangerous for his corporations, long run – however then once more, the extra clear nature of such, and his willingness to alter course in a responsive means, is also helpful. Possibly?

Primarily, what we’re getting with Twitter 2.0 is a window into Elon Musk’s ‘hardcore’ administration model, which isn’t fully reliant on inside debate and decision-making, and in addition takes under consideration viewers response, and components that into its course of.

Which is definitely, most likely, higher, a minimum of in some methods. I imply, Twitter, in occasions previous, took months, even years to realize any traction on updates, earlier than rolling them out, then it was pressured to stay with them, even when they have been unpopular, because of the period of time invested.

With 70% fewer workers, Musk doesn’t have that luxurious, however he has repeatedly proven a willingness to hearken to the case for and in opposition to every replace, and shift tack accordingly.

So whereas he has made some unhealthy selections, and can proceed to take action, Twitter is shifting quick. It’s breaking issues too, however it’s nonetheless working, and Musk appears assured that he can convert it right into a revenue positive business someday quickly.

And now, your climate bots, your system updates, your automated accounts that allow you to know what you need by way of tweet, will proceed to function. Except Elon modifications his thoughts once more.