Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Seeking to map out your content material calendar for the 12 months forward?

This may assist – Twitter has printed its annual events calendar, which highlights all the key dates and celebrations that you just want to remember in your planning.

The interactive calendar supplies a strong overview of essential dates, which may help in your technique. It’s also possible to filter the listing by area, and by occasion sort.

It’s also possible to obtain any particular itemizing, although the obtain itself is fairly primary – you don’t get, like, a fairly calendar template that you could stick in your wall or something.

Twitter used to publish downloadable calendars, however switched to an online-only show a few years again. Which nonetheless consists of all the identical information, however isn’t as cool wanting.

Both means, it might assist in your course of, as you map out your 2023 method.

Along with this, Twitter’s additionally published an overview of some of the major events that it’ll be trying to spotlight within the app all year long, together with a pitch to advertisers, amid the newer chaos on the app.

As per Twitter:

“We’re transferring extra rapidly than ever, and we’re nonetheless the place individuals flip to see and discuss what’s occurring. An excellent instance is the current FIFA Males’s World Cup. We noticed a whopping 147B impressions of event-related content material on the platform, up almost +30% from 2018. We additionally generated 7.1B views on World Cup video1, with the whole lot from memes to nail-biter outcomes to historical past being made.”

There’s additionally this:

“Not solely is Twitter alive with content material and dialog round large moments, however we’re additionally rising. We noticed international mDAU acceleration in This fall to 253.1M, pushed by a mean sign-up fee of greater than 1 million new each day customers throughout This fall2.”

That’s the primary official utilization stat Twitter has shared since Elon Musk took over on the app, and is a big bounce on the 238 million mDAU that Twitter reported in Q2 final 12 months, its final market replace earlier than the sale went via.

It’ll be attention-grabbing to see if that utilization degree holds, as Twitter works via its newest modifications and updates.

You may take a look at Twitter’s 2023 advertising and marketing calendar here.