Twitter has updated the display of the ‘Bookmark’ option in the app, which is one among a number of key fixes that Elon Musk had requested in latest weeks, as a method to assist increase in-app engagement.

As you possibly can see, on this new format, the Bookmark button has been added to the decrease operate show while you broaden a tweet. That, ideally, will get extra folks utilizing the choice, which Elon personally views as a ‘silent Like’, and one other measure of engagement with tweets.

A number of weeks again, Musk tweeted that Twitter’s Bookmark performance was hidden by ‘obscure UI’, which meant that many customers doubtless didn’t know that it even existed. The worth of Bookmarks is that it supplies one other means to work together with a tweet that you could be be involved in, however might not essentially ‘Like’, as such.

There’s been a lot debate over the terminology of ‘Like’ and what it means in a tweet context, in addition to the usage of the center icon for the choice. In lots of, if not most, circumstances, a coronary heart most likely doesn’t characterize the intent of why an individual would possibly faucet on that button, which is why Elon is pushing Bookmarks in its place, and a method to tag and flag objects for later reference.

Additionally this:

So Bookmarks can even be counted as Likes. Sort of. I don’t know the way that works.

Will which have any actual influence on tweet engagement?

In all probability not, however once more, Elon appears to be of the assumption that bookmarks – like Neighborhood Notes and verification ticks – are literally way more precious than you or I understand.

Possibly he’s proper, and by updating this, and sharing information of that replace together with his 126 million followers, that’ll spark a brand new wave of customers participating with tweets in all new methods – and make Bookmarks a extra related metric consideration for entrepreneurs transferring ahead, as a consequence of its influence on tweet attain (given they’re counted as Likes).

Or it doesn’t. Both approach, most likely not a significant expenditure of time and vitality from Twitter’s dev staff to attempt it out – although given the quantity of smaller errors and points which might be filtering by Twitter’s methods proper now, it doesn’t precisely imbue belief that Musk’s ‘hardcore’ administration fashion finally ends up producing the very best work.

I imply, Twitter’s definitely pumping issues out, and getting updates to market quicker than ever. However most usually are not 100%.

Undecided I’d really feel comfy if that very same method was being utilized to, say, self-driving automobiles. Or rockets.