Twitter certain appears to have plenty of updates and tweaks coming over the following few weeks – no less than in keeping with Elon Musk’s tweets.

One in every of Musk’s new favourite Twitter features, which he just seems to have discovered, is bookmarks, and utilizing bookmarks as a method to tag a tweet that you could be be interested by, however don’t essentially need to ‘Like’.

As a result of ‘Like’ shouldn’t be all the time the precise flag – I would, for instance, need to tag a tweet from Elon himself for an article at a later stage, however possibly I don’t ‘Like’ it, as such. Bookmarks are non-public, and you may tag something for later reference – however as Elon says, possibly the performance is just too hidden, decreasing its utilization.

With this in thoughts, Twitter’s growing a new approach to the bookmarks display, which might carry the performance upfront.

As you possibly can see right here, within the high proper of the tweet element show, chances are you’ll quickly have a brand new bookmark choice, making it simpler to shortly tag and save a tweet for later studying.

Which is nice, I suppose, and it may assist to get extra individuals bookmarking extra issues.

Will which have any actual affect on tweet engagement? Most likely not, however Elon appears to be of the assumption that bookmarks – like Group Notes and verification ticks – are literally much more priceless than you or I understand.   

Although I might argue that the majority energetic Twitter customers are conscious of the bookmarks perform, or they’ve their very own course of for flagging tweets. Nonetheless, possibly it’s an underused choice, and possibly, by making it extra current, that can certainly get extra individuals bookmarking extra issues, and deepen their engagement within the app.

And if it doesn’t, and folks don’t use it, no actual affect, apart from improvement workload on Twitter’s finish.

Elon additionally appears to have broader plans for using bookmarks, and what they may imply, by way of tweet metrics.

I imply, that most likely runs counter to the entire level of including bookmarks on the primary tweet, as an alternative choice to Likes. However possibly it’s simply that they’re non-public that’s the true worth, and incorporating bookmark stats into Likes truly makes some sense.

General, I doubt any change to the presentation or measurement of bookmarks could have any main affect on Twitter engagement, but it surely could possibly be a useful choice to have extra instantly accessible within the UI, and that might get extra individuals gleaning extra worth from their tweet expertise.

And it may additionally function a useful device for advertisers, particularly if Twitter seems to be to push into procuring, with product listings inside tweets. Possibly, by making it simpler to avoid wasting objects to a personal record, that might even have implications for future product engagement within the app.

As famous, this is only one of a number of function updates that Musk has dedicated to rolling out this month.

As per Elon’s tweets, all through January, Twitter will likely be including:

• The choice to side-swipe between algorithmic and real-time tweet feed
• New explanations as to why an account has been suspended
• Up to date view rely show
• Bookmarks added to predominant UI

Elon’s trying to enhance the speed of implementation, as a part of his ‘hardcore’ engineering method – however up to now, as we’ve seen with Twitter Blue and different tweaks and adjustments, that fast deployment method hasn’t all the time labored out the most effective.

However this, apparently, is Elon’s approach, and whenever you spend $44 billion on an app, you get to run it the way you need.

It’ll be fascinating to see how every of those adjustments impacts Twitter utilization, and whether or not, cumulatively, they assist to shift the needle on its key metrics.