Elon Musk’s ‘Twitter 2.0’ actually ought to actually be titled ‘Twitter 1.5’, as a result of none of his touted ‘new’ additions up to now are literally new in any respect, they’re all simply variations of previous Twitter experiments, which Elon’s then re-pitching as upgrades, as he foists them upon the platform’s customers.

Musk’s newest ‘new’ addition is that this:

Sound acquainted? That’s as a result of Twitter truly launched this precise performance in March this yr.

Simply 4 days later, Twitter removed the option to swipe between your algorithmically-defined ‘Dwelling’ timeline and ‘Newest’ tweets.

Why?

As a result of folks hated the ‘Dwelling’ timeline method, which saved displaying them outdated tweets, tweets from people who they don’t observe, tweets preferred by their connections, and so on. As Twitter notes, the suggestions was clear – customers don’t need different timelines, they need the principle feed to be the newest tweets.

Appears that Elon and Co. haven’t uncovered this suggestions as they comb by means of outdated Twitter docs, in order that they’re rolling out once more, as ‘new Twitter navigation’.

Genius.

Look, there may be some worth in making it as simple as potential to modify between the algorithm-defined feed and the timeline of tweets from folks that you just observe, in chronological order. Over the past month, Twitter has been making an attempt to push a wider vary of content material into the principle feed, so as to increase tweet discovery, which has usually simply aggravated folks, and due to this, Twitter might be hoping that this recycled side-swipe navigation will negate consumer frustration, whereas additionally enabling it to proceed pushing extra tweets into folks’s feeds.

As a result of as TikTok has proven, AI-based suggestions, if you will get them proper, can drive larger engagement and retention. Twitter’s algorithm isn’t there but, however Twitter needs to make sure that customers maintain that algo feed energetic, because it seeks to enhance its programs, and hopefully, maximize engagement by displaying extra folks extra stuff that they’ll like within the app.

As such, you possibly can count on that Twitter will nonetheless proceed to open to the present feed of adopted and really useful content material – however a easy side-swipe will take you to the expertise that you just truly need.

Which isn’t what folks need, as they clearly acknowledged when it was first launched. However once more, that is the best way with Twitter 2.0, a rehashing of outdated ideas and exams that Elon wasn’t conscious of after they have been first trialed, in order that they’re new to him. And he sacked most people that would have defined to him why they didn’t work out initially.

However you do have to present Elon and Co. credit score for one factor – they’re doing issues otherwise. Whereas most different apps are copying one another, Twitter is copying itself.

I imply, the unique exams have been deserted for a purpose, so it won’t be the most effective technique. However it certain is completely different.