Time to evaluate your Twitter bio, as a result of Elon and Co. have got some new rules about what you may hyperlink out to – and should you don’t get in line, you’ll end up suspended actual fast.

Particularly, Elon and his Twitter 2.0 workforce have determined that linking out to any competing social platform, in any means, is now in opposition to the principles. Due to, um, free promotion?

As defined by Twitter:

“We acknowledge that lots of our customers are lively on different social media platforms. Nevertheless, we’ll not enable free promotion of sure social media platforms on Twitter.”

So Twitter doesn’t need to juice its rivals by offering free attain to its viewers. Unsure that’s going to supply the aggressive edge that Twitter hopes, however right here we’re.

“Particularly, we’ll take away accounts created solely for the aim of selling different social platforms and content material that comprises hyperlinks or usernames for the next platforms: Fb, Instagram, Mastodon, Reality Social, Tribel, Nostr and Publish.”

To make clear, that you must take away all hyperlinks in your bio, and not tweet hyperlinks to your accounts on:

• Fb
• Instagram
• Mastodon
• Reality Social
• Tribel
• Nostr
• Publish

In case you had been questioning, presently, millions of accounts are falling foul of this new rule.

Many customers had famous points attempting to hyperlink to their Mastdon accounts over the previous week, which appeared to be Twitter’s try to cease a person exodus. Now, we’ve an official cause as to why – and that’s not all.

Within the further documentation of the new rule, Twitter additionally notes that:

• Third-party social media hyperlink aggregators similar to linktr.ee, lnk.bio

These are banned to, so that you must eliminate your Linktree hyperlinks, in addition to every other hyperlink aggregator.

Which appears absurd, however once more, right here we’re.

‘However grasp on’, I hear you say, ‘what about official cross-posting choices utilizing Twitter’s API, like once you share a hyperlink to one thing utilizing the Twitter button from the share choices accessible?’

That, apparently, remains to be allowed.

“We acknowledge that sure social media platforms present various experiences to Twitter, and permit customers to submit content material to Twitter from these platforms. Usually, any sort of cross-posting to our platform isn’t in violation of this coverage, even from the prohibited websites listed above.”

So theoretically, you may nonetheless cross-post your newest replace on, say, Instagram, and that will not be in violation of the principles. However posting a direct hyperlink to your IG profile would.

Twitter additionally notes that:

“Posting hyperlinks or usernames to social media platforms not listed above are additionally not in violation of this coverage.”

So hyperlinks to YouTube, Pinterest, Reddit, LinkedIn, Snapchat, and apparently, TikTok, are all wonderful.

Evidently, Mastodon, which is slowly changing into the Twitter various of alternative, has aggravated Elon sufficient to warrant consideration, whereas Meta should even have gotten his goat someway.

The addition of Nostr, an open supply platform being promoted by former Twitter chief Jack Dorsey, additionally means that the connection has soured between these two (keep in mind when Jack stated Elon was ‘the singular resolution’ he trusted to avoid wasting Twitter?), whereas the omission of TikTok might level to Elon’s difficult ties with China, and a must not step on any toes on that entrance.

Twitter additionally says that any try to bypass the brand new guidelines – like spelling out ‘dot’ for social media platform hyperlinks to keep away from URL creation, or sharing screenshots of your deal with on a prohibited social media platform – you greatest imagine, that too will end in a paddlin’ from the tweet Gods.

Twitter will, nevertheless, proceed to permit paid commercial/promotion for any of the prohibited social media platforms. What a shock.

Look, I understand there are passionate supporters of Elon who see no fault in something that he does, and for these folks, that is probably simply one other a part of his grand grasp plan, that every one of us common-folk are simply too silly to get. However that is dangerous. It is a dangerous coverage, which is not going to assist Twitter. And whereas the idea of walling folks in could really feel prefer it makes some sense, on some stage, with regard to halting the usage of the app for ‘free promotion’ of rivals, the impacts will, over time, considerably outweigh perceived advantages.

Take, for instance, creators who cross-post to Twitter to advertise their stuff on different apps, on which they will make way more income. Twitter advantages from this, by elevated engagement, however now, these creators should assume twice about how they use the app for this objective – and whether or not it’s even price utilizing in any respect.

It’s the precise reverse of what Twitter had been working in direction of earlier than Elon, with its growth extra creator instruments and incentive applications.

Disabling Linktree and comparable companies additionally hurts Twitter’s ecosystem, and lessens its worth, versus growing it, whereas stopping folks from selling their Mastodon and Publish hyperlinks will probably simply make them migrate quicker.

And the complicated aspect the place you may nonetheless cross-post through official share hyperlinks?

The complete replace looks like rushed coverage, that hasn’t been thought by.

Very like this – one other coming Twitter replace:

Conceptually, that ought to incentivize extra folks to pay for Twitter Blue, proper? To be able to get this extra ‘downvote’ profit.

However as many have identified, that is really extra prone to be misused and abused to silence dissenting opinions, whereas additionally including extra incentive to dam and mute – i.e. cease listening to opposing opinions.

There’s additionally the brand new ‘anti-doxxing’ guidelines that noticed a number of high-profile journalists suspended final week.

It’s set off comfortable coverage, being developed with out the business information or the sensibility required to return to the correct method.

Oh, additionally, it’s doubtlessly anti-competitive, and illegal in Europe.

Elon has noted that Twitter’s going to do ‘plenty of dumb issues within the coming months’ as he works to proper the ship. This, most positively, is one among them.

UPDATE: Hours after releasing this coverage, and amid large backlash, Twitter quietly deleted the tweets, unpublished the principles doc and posted this ballot:

The outcomes right here appear to recommend that this was not a preferred replace – whereas it could even have been Elon’s last as chief.