EXCLUSIVE: Australia’s Princess Productions is buying Irish agency Boulder Media from toy large Hasbro, we’ve realized.
The deal is essentially the most notable M&A on the worldwide animation marketplace for some time. It closed earlier this month and offers Princess expanded manufacturing companies capabilities for its in-house and third-party tasks and permit it push into improvement in Eire. Monetary phrases of the deal weren’t disclosed.
Boulder is considered one of Eire’s largest animation studios, having labored on Hasbro’s Transformers and My Little Pony franchises and TV exhibits akin to Go Jetters and Hazard Mouse. Its sale to Hasbro in 2016 was thought of a significant signal of intent by the U.S. toy producer’s need to make and personal extra content material. Hasbro later acquired Pepper Pig and PJ Masks proprietor eOne however is now focusing extra on Hasbro-branded IP and has its different leisure belongings underneath strategic evaluation.
Princess is thought for grownup animation sequence akin to Grownup Swim’s Yolo Crystal Fantasy and Yolo Silver Future and is at the moment engaged on Hulu and twentieth Tv Animation’s Koala Man by way of its three way partnership with Bento Field Leisure, Princess Bento. Stars hooked up to that present embrace Sarah Snook, Demi Lardner, Jermaine Clement, Rachel Home and Jarrad Wright. It’s received a busy animation studio of its personal in Melbourne, offering manufacturing companies to in-house exhibits and third-party tasks akin to Grownup Swim’s Smiling Pals; a slate of Aussie comedy tasks; and has produced comedies akin to Chris Lilley exhibits We Can Be Heroes: Discovering the Australian of the 12 months (aka The Nominees), Summer time Heights Excessive and Jonah From Tonga, together with docs and podcasts.
Dublin-based Boulder, based again in 2000, has an in depth document of offering animation companies and producing TV exhibits and options. Titles embrace Disney’s Wander Over Yonder and Randy Cunningham: ninth Grade Ninja, Transformers: Rescue Bots Academy and Transformers: Cyberverse for eOne, a number of My Little Pony tasks, BBC and Fremantle sequence Hazard Mouse, the BBC’s Go Jetters and Cartoon Community’s The Wonderful World of Gumball amongst others.
“We’re past thrilled to affix Boulder Media to the Princess Photos group,” mentioned Princess Photos’ Managing Director Emma Fitzsimons. “In Boulder, now we have discovered a studio that boasts not solely first-class artists but additionally kindred spirits that share our sense of humour and fervour for excellent tales. Boulder Media has a longtime repute in children’ animation manufacturing and we’re going so as to add a brand new focus: prime-time grownup comedy manufacturing.”
“This synergetic relationship opens up distinctive alternatives for our future slate and allows us to amplify our inventive providing available in the market,” added Boulder Managing Director Jenni MacNeaney. “It’s an thrilling step ahead in constructing the Boulder model, one which values the good work we’ve produced over the past 22 years, whereas setting us up for future success.”
‘Championing expertise’
Fitzsimons mentioned new hires would quickly observe for Boulder and Princess’ Australian studio, and gave Deadline a taste of the course of journey in Europe.
“Whether or not animation or dwell motion, we’ve at all times championed good inventive expertise, giving all of them the assist they should get their present on the display screen,” she mentioned. “We’ll proceed that ethos in Eire, searching for nice storytellers who’ve a transparent imaginative and prescient and one thing to say. We’re significantly focused on underneath represented voices who provide a perspective on the world that international audiences won’t have heard earlier than.”
She added that whereas comedy “stays the most well-liked style for grownup animation, and Eire has such a wealthy custom of comedy that we’d be mad to not embrace it,” there’s “different alternatives for various genres.”
Fitzsimons added that the expansion of YouTube and international streamers had “launched U.S. audiences to worldwide expertise and exhibits in a a lot greater approach than had ever occurred earlier than.”
“The floodgates are open now and the US urge for food for various voices from overseas lands isn’t going to go away, so we count on to proceed to have the ability to take Australian and now hopefully Irish expertise over to U.S. and international patrons.”
