Based by Temasek in strategic partnership with DFI Retail Group, minden.ai has launched yuu Rewards Membership, a free and straightforward to make use of loyalty platform uniting Singapore’s hottest manufacturers, to supply customers with an easy solution to earn rewards on their on a regular basis purchases.

The tech enterprise coalition companions BreadTalk Group, DBS Financial institution, PAssion Card, Mandai Wildlife Group and Singtel.

yuu allows customers to earn factors and rewards from virtually each buy, starting from groceries and well being and wonder buys to F&B purchases.

The loyalty platform contains over ten manufacturers and 1,000 locations to get pleasure from rewards at, resembling supermarkets together with Chilly Storage and Large, comfort shops resembling 7-Eleven F&B shops together with, BreadTalk, Meals Junction and Meals Republic, well being and wonder shops together with Guardian Well being & Magnificence, in addition to public points of interest, together with Mandai Wildlife Reserve.

Along side the launch of the loyalty platform, yuu and DBS financial institution have launched the DBS yuu Card, a brand new co-branded bank card, designed to assist members earn and accumulate rewards at a a lot sooner fee.

S’poreans are more and more seeking to be part of rewards programmes

yuu comes at a time the place three in 4 Singaporeans are frightened in regards to the present financial local weather, in keeping with a examine commissioned by minden.ai.

This concern is very distinguished amongst millennials and Gen X respondents.

To save cash, 60 per cent of Singaporeans are more and more seeking to be part of rewards programmes. Moreover, 86 per cent of Singaporeans additionally favor rewards programmes which can be simple to make use of and have manufacturers that they know of.

Two in three of them additionally need to redeem factors on on a regular basis spending.

With yuu’s distinctive idea of a coalition loyalty programme that gives customers larger comfort
and suppleness, customers will be capable of earn factors and accumulate them at a sooner tempo by way of yuu’s large community of companion manufacturers.

Customers then have the liberty to redeem money-saving offers, presents and rewards throughout the identical community.

“yuu Rewards Membership leverages know-how and a powerful companion ecosystem of family manufacturers to ship distinctive worth to customers and companies,” stated Sng Ren Yeong, CEO of minden.ai

“Customers will be capable of get pleasure from new buying experiences and personalised rewards on their purchases, and retailers can obtain higher enterprise outcomes.”

Sng Ren Yeong, CEO of minden.ai

How does the rewards platform work?

yuu operates on a easy and clear “SG$1= 1 yuu Level” earn fee.

To earn yuu factors, customers merely must obtain the yuu app, register for a yuu account, and have their distinctive yuu ID (QR code or barcode) scanned by the cashier or at a self-checkout kiosk earlier than making a fee at taking part yuu companion shops.

Customers will be capable of view their yuu Factors steadiness on the app immediately and entry unique in-app
presents and rewards that award bonus factors and accelerated earn charges.

Moreover, there shall be no cap or restrict on the variety of yuu Factors that may be earned. These factors could be stackable for each buy.

Nevertheless, yuu Factors will expire in two years from the date of factors awarded, if not utilised.

Accrued yuu Factors can be utilized to offset purchases or redeem rewards, yuu Rewards, provided by yuu companion manufacturers, resembling money vouchers, coupons and merchandise rewards.

A number of rewards can be utilized in the identical buy and normally along side another in-store presents.

yuu Members may additionally select to donate their yuu factors in direction of group initiatives and charitable causes, resembling PAssion CARES, a ground-up “Pay-It-Ahead” initiative pushed by the Individuals’s Affiliation (PA) by way of the yuu app.

Earn bonus factors from companion shops

If yuu members use the DBS yuu card for funds, they’ll earn as much as 30x the factors at taking part yuu companion shops.

In a 12 months of rising prices, the launch of yuu is extremely well timed. We’ve designed the DBS yuu Card and the PAssion POSB Debit Card so prospects get as a lot worth as potential from their on a regular basis spends, together with getting bonus factors for buying at a few of Singapore’s hottest manufacturers and iconic points of interest.

Mr Anthony Seow, head of funds and platforms, shopper banking group (Singapore), DBS Financial institution

In the meantime, yuu Rewards Membership has additionally joined fingers with PAssion Card. All PAssion Card Holders and PAssion POSB Debit Card members can hyperlink their PAssion Card to their yuu accounts, and convert their present TapForMore (TFM) factors into yuu Factors.

One TFM level is valued at 1.33 yuu Factors. TFM factors are scheduled to be phased out by 30 April 2023 – all factors will expire by then.

Therefore, Singaporeans are inspired to transform all TFM factors into yuu Factors.

The collaboration between PAssion Card and yuu is just not solely well timed, however a progressive transfer as PAssion Card takes one step ahead in its digitalisation journey to strengthen its engagement and contact factors with PAssion Card members.

Kia Siang Wei, group director (partnership), Individuals’s Affiliation

Aside from DBS and PAssion Card, all its different model companions are additionally rolling out new initiatives to permit members earn factors sooner.

For instance, yuu members will get entry to unique presents from Singtel resembling 50 per cent off a brand new Singtel Household Pack, and ten per cent off Mandai Wildlife Group’s premium membership programme, the Pals of Wildlife Plus membership, amongst others.

Work together with the model and interact in enjoyable actions

To have a good time the launch of yuu Rewards Membership in Singapore, pop-up occasions shall be organised throughout the island the place customers will get an opportunity to work together with the model.

There can even be enjoyable video games the place folks can earn factors and redeem prizes. yuu will arrange the occasion at Plaza Singapura, from 27 to 30 October, Our Tampines Hub, from 1 to six November, Compass One, from 7 to 13 November, and Nice World Metropolis, from 7 to twenty November. 

Featured Picture Credit score: yuu