While you determine to host a digital occasion, you make a big funding with reference to each money and time. Which is why you need to get probably the most out of your assets.
Maintain studying for extra perception into how one can leverage your assets earlier than and through a digital occasion.
Broaden Occasion Attain
Each occasion planner is aware of that the variety of RSVPs you obtain doesn’t really replicate what number of will present up the day of the occasion. One technique to enhance viewership is to make it as simple as attainable for extra folks to observe your occasion.
Which is why with BlueJeans by Verizon, you may livestream to Fb Stay, YouTube Stay and different streaming platforms concurrently. Internet hosting livestreams in your most engaged social media platforms helps increase your attain in the course of the occasion and offers you the chance to seize the eye of a bigger viewers when it’s obtainable to have interaction together with your model. Creating partaking social media content material not solely helps enhance the ROI in your occasion, but it surely additionally helps enhance your model’s social media presence.
Leverage Occasion Content material
“You set a lot time and power within the planning, after which it’s the day-of and also you crush it with nice dialog and dialogue engagement — you don’t need it to be ephemeral,” shared Zachary Bosin, vp of product and progress advertising and marketing at BlueJeans by Verizon. He went on to clarify that you simply don’t need that one expertise to solely be obtainable to those that attended the reside session.
As a result of digital occasions could be recorded, you may generate snackable items of content material and have them reside in perpetuity, whether or not that be via creating social media content material, an e-book or an electronic mail cadence that nurtures occasion leads. Different choices for leveraging occasion content material embody embedding the livestream or prerecorded occasion in your web site or sharing video content material or key takeaways in weblog posts.
Social media particularly has the potential to increase your attain post-event. With video-centric platforms corresponding to TikTok and Instagram, you may pull video clips out of the occasion and share them together with your viewers and may use the content material to draw new viewers and followers. Skilled insights post-event can generate LinkedIn posts out of your firm web page or can improve a LinkedIn article on a subject related to the occasion. You’ll be able to flip speaker quotes into graphics to share on Fb and Twitter. The artistic potentialities are countless and can assist you proceed to profit from a digital occasion even as soon as it’s over.
“There’s so many various methods which you could repurpose that nice content material,” Bosin stated. “And if you happen to’ve completed your job and you’ve got the fitting content material and the fitting audio system, that’s the place the magic actually occurs.”
Nurture Leads Submit-Occasion
Sharing content material throughout a number of digital mediums is a good way to nurture leads post-event. “This permits you to have the ability to pluck a bunch of actually beneficial ideas, tips and insights from the digital occasion that can gas the content material engine for the approaching weeks and months,” Bosin famous.
He additionally advisable following up with the attendees and thanking them for his or her time to start out the method of nurturing them and getting them into the pipeline applications you could have working. Once more — you should use the content material you generated within the occasion right here. “Make sure that’s a part of your closed-loop course of, the place you really are in a position to take these nuggets and proceed to leverage them till your subsequent nice digital occasion,” Bosin stated, “After which the cycle begins once more.”
For instance, you may comply with up with an electronic mail post-event that thanks them for his or her attendance, shares just a few key takeaways from the occasion and features a hyperlink to the recording of the occasion to allow them to rewatch it or share it. You’ll be able to then lead into the identical CTA you launched on the digital occasion.
While you comply with up in further emails, having the ability to pull insightful occasion content material can assist you create new emails that present worth — which helps construct your experience and softens your ask.
A Lesson in Leveraging Digital Occasion Sources
After COVID-19 restrictions prevented Virgin Hyperloop from holding an in-person occasion to showcase the primary manned check of its hyperloop transportation system, Virgin Hyperloop needed to pivot its method. Its resolution? To make use of BlueJeans Occasions to livestream the historic check. That means, the viewers may safely watch the check at a COVID-19-safe drive-in theater presentation.
This digital method allowed Virgin Hyperloop’s crew members, traders and the media to view the primary passenger check of the corporate’s hyperloop system safely. Traders, workers and their households may additionally take part on the enjoyable by watching the occasion from residence.
The video stream was proven at a a lot increased body fee than could be achieved with screen-sharing choices, which resulted in a superior image high quality. The true-time connections averaged roughly 325 connections and caught the eye of the media, which enhanced the power to generate leads post-event.
With the BlueJeans Occasions’ video-upload characteristic, Virgin Hyperloop was in a position to increase its occasion attain and leverage the content material it created in a single fell swoop.
