It was noticed within the back-end code of the app a number of weeks again, and now, Instagram has launched a live test of native scheduling in the app, with a restricted group of customers for now, however more likely to be expanded someday quickly.
As you’ll be able to see on this instance, posted by @WFBrother, Instagram’s in-built post-scheduling possibility will probably be added to the superior choices within the submit composer movement, with a brand new factor that’ll allow you to set a date and time for the submit to go dwell. Apparently, this may allow you to schedule each common posts and Reels (no data on Tales).
That might be a helpful replace, offering a simple solution to handle your IG posts whereas on the go – although, functionally, it doesn’t add something new, as you’ve been in a position to schedule posts through Creator Studio since 2020.
Besides, having a local, in-app scheduling possibility, proper within the composer movement, might be an awesome addition, serving to you map out your IG posting plan at any time, when you’ll additionally have the ability to compose your posts utilizing all of Instagram’s creation instruments and choices.
We requested Meta about native scheduling on IG, and it supplied this transient assertion:
“We’re testing the flexibility to schedule content material with a share of our international neighborhood.”
Not vastly in-depth, however you may very well have entry to the choice proper now, in your Instagram app.
Or not. And for those who don’t have it, it might properly be coming quickly, with preliminary testing more likely to see good response within the app.
We’ll maintain you up to date on any progress.