TikTok Adds Photo Mode for Still Images, Longer Video Captions

TikTok has slapped a proverbial glove throughout the face of Instagram, in retaliation for IG copying all of its stuff, with the addition of a brand new ‘Photograph Mode’ for nonetheless photographs within the app.

As you possibly can see on this instance, Photograph Mode appears precisely like Instagram, with customers in a position to put up carousels of nonetheless photographs that customers can scroll via within the app.

As per TikTok:

“Photograph Mode lets you share carousel posts of nonetheless photographs that mechanically show one after one other. You may add music to soundtrack the photographs, which viewers can swipe via at their very own tempo.”

Which doesn’t appear to make a heap of sense on TikTok – however then once more, possibly it’ll open up new artistic choices and use instances which can improve the general providing of the app.

You may already think about the way it may spark new tendencies, like earlier than and after photographs of an evening out, or possibly carousels of memes that may present one other strategy to attain an viewers.

However principally, it simply looks like TikTok elevating a center finger to IG, which continues to try to replicate TikTok in an effort to carry onto its viewers.

TikTok’s additionally added some new enhancing instruments to make it simpler to refine your clips earlier than posting.

It’s additionally formally introduced its longer captions, with creators now having as much as 2,200 characters to accompany every clip.

Which is a giant soar on the 300 characters you had been allowed for video descriptions beforehand, which additionally performs into the app’s rising worth as a discovery platform, notably for youthful customers.

Certainly, Google itself lately famous that nearly 40% of younger folks now use TikTok and Instagram for search, as a substitute of Google.

Whether or not that’s Google making an attempt to play up competitors within the house, or an actual pattern, it does appear that TikTok is now enjoying an rising function in discovery, and having extra characters in video descriptions permits for extra key phrases, extra search matching, and so on.

TikTok has been rolling out longer descriptions to customers over the previous month.

Every new factor has potential, and it’ll be attention-grabbing to see how folks modify to picture carousels, particularly, within the app.