Video is essentially the most participating content material format, throughout all platforms, and whereas short-form clips are the main focus of the second, all video codecs are value contemplating inside your broader digital advertising and marketing technique.

And whereas Twitter hasn’t adopted TikTok down the trail of shorter clips (I imply, it already tried that with Vine, I suppose), it has sought to present video content material extra focus, with the addition of full-screen video display formats, and a brand new video-specific characteristic part throughout the Discover tab.

In truth, Twitter says that 71% of all user sessions in the app now involve video, whereas customers additionally scroll slower in-stream when video content material is displayed.

That’s value contemplating – and in the event you’re trying to maximize your Twitter video strategy, the following tips from Twitter present some extra route for video content material within the app.

1. Hold Movies Quick and Easy

Unsurprisingly, given the aforementioned pattern in direction of shorter video clips, and the temporary nature of tweets total, Twitter says that shorter movies carry out higher within the app.

“Our analysis reveals shorter advertisements (6 to fifteen seconds) are more practical at driving consideration and buy intent.”

Twitter additionally says that manufacturers ought to use quick tweets to accompany their video clips, with 10 phrases/50 characters being a strong goal (as much as 30 phrases/160 characters for extra detailed descriptions).

2. Embody Product, Individuals and Distinguished Branding

Twitter says that tweeted video clips ought to embrace these parts:

• Distinguished branding — Your model title and brand ought to seem on the very begin of the video and throughout the first 4 seconds
• Robust colours — Use dominant colours throughout the video, near your model’s palette
• Your services or products — Embody your product/service throughout the first three seconds and guarantee it’s current on display for 75% of the video
• Individuals — Actual folks resonate. Together with a human presence, a star or a crowd works notably nicely
• A sound-off technique — Subtitles guarantee accessibility for all and may help seize on-the-go cellular viewers.

These are good, normal information notes for video content material, and guaranteeing that you just’re maximizing your branding and recall alternatives.

3. Join with What’s Taking place

Twitter says that folks come to the app to keep up a correspondence with the newest information and updates, and the extra that you would be able to join your model messaging into the identical, the higher.

Twitter says that topical campaigns see higher recall and model consciousness, which is value factoring into your planning, particularly round seasonal occasions.

Twitter additionally recommends that manufacturers contemplate Connect campaigns to make sure they hyperlink into related discussions all year long.

These are some useful notes, which might assist to make sure that your Twitter advert campaigns keep heading in the right direction, and that you just maximize the alternatives of the platform.

However in case you are contemplating Twitter campaigns, you higher get in fast – earlier than Elon Musk is available in a shuts down all promoting within the app*.

It could possibly be a great way to enhance your attain and resonance this vacation buying season.

*Observe: this in all probability gained’t occur. But it surely may.