Halloween is sort of right here (10/31), and in case you’re planning a themed marketing campaign to tie into the occasion, it’s value noting the highest Halloween developments of the yr, to make sure that you’re up on any notable, and doubtlessly brand-relevant, shifts.

Right here’s a have a look at among the present key developments of be aware, primarily based on early Halloween engagement exercise.

First off, Pinterest has offered some perception into the highest Halloween costume developments, which factors to among the extra emergent themes and sources for 2022.

1. Stranger Issues costume concepts (+22x)
2. Elvis and Priscilla costume (+19x)
3. Patrick Bateman costume (+18x)
4. High Gun costume (+6x)
5. Anna Delvey costume (+5x)
6. Harley Quinn halloween costume (4x)
7. Avril Lavigne halloween costume (+3x)
8. Dani Hocus Pocus costume (+3x)
9. Maddie and Cassie Euphoria costume (+3x)
10. Lord of the Rings halloween costumes (2x)

Some pretty important popular culture shifts in there, which may assist to information your strategy – although why Avril Lavigne?

Comparable developments are evident in Google Search knowledge, together with some further variations and types:

• Gomez Addams costume
• Mary Sanderson costume
• Spiderman costume
• Joker costume
• Akatsuki cloak
• Cruella costume
• Black Widow costume
• Velma costume
• Harry Potter costume
• Mandalorian costume

There’s additionally important curiosity in {couples} and household costume concepts, which might be a much bigger theme this time round.

Twitter, in the meantime, has offered some extra generic Halloween trend notes, together with the highest hashtags:

• #Halloween
• #Halloween2022
• #HappyHalloween
• #TrickOrTreat 

(Twitter additionally notes that #Giveaway and #Win are additionally common, as they all the time are, which might be value noting in your strategy)

Together with the most well-liked Halloween emoji

• Pumpkin emoji
• Ghost emoji
• Loudly crying face emoji
• Crying laughing emoji
• Purple satan emoji

You in all probability may have guessed these, however in case you want some further inspiration or notes, these are the hashtags and emoji you need to be contemplating.

Extra platforms will launch extra knowledge and pattern insights over the following few weeks, together with any new instruments and choices that they’re including to assist individuals interact with the occasion.

However in case you’re trying to get planning, otherwise you simply want somewhat course, these are the highest developments as they at the moment stand, which may make it easier to discover one of the best strategy in your campaigns.