Spanish singer/songwriter Alejandro Sanz, probably the most iconic and influential artists in Latin music, is kicking off a brand new section in his profession with an unorthodox administration settlement, Billboard has realized.
Sanz, who hasn’t had formal administration in place since 2016, will now work with two separate executives, every of them targeted on a special space of his profession.
On the one hand, Alex Mizrahi, who heads administration and promotion firm OCESA-Seitrack, will now oversee Sanz’s worldwide administration and enterprise. And Iñigo Zabala, the previous president of Warner Music Iberia and Latin America, will oversee his recording profession and inventive output.
“There may be power in numbers,” mentioned Sanz, explaining his determination to work with two separate entities. “I’m enthusiastic about this partnership with Álex Mizrahi and Íñigo Zabala. The three of us imagine artists ought to develop in a really perfect setting for creation, and I really feel this connection between us will lead to an developed administration mannequin, the place every of us brings his data and expertise to succeed in our frequent targets.”
With a 25-year trajectory below his belt that features Spain’s two top-selling albums of all time, Sanz, signed to Common Music, continues to be a touring and recording powerhouse. “It’s exhausting to think about anybody who hasn’t fallen in love, laughed or cried to an Alejandro Sanz music. The big energy of his music goes past borders, ages and languages,” says Mizrahi, whose firm – OCESA-Seitrack — is a subsidiary of Seitrack Administration and stay occasion large OCESA.
On his finish, Zabala’s ties to Sanz are tight; as a Warner government, he signed Sanz to his first main document label deal over 20 years in the past, and remained his pal even after Sanz moved to Common.
“It’s an honor to collaborate once more with Alejandro Sanz, whom I take into account among the finest composers of all time. His affect on what’s Latin music as we speak might be felt in all places,” mentioned Zabala.
A four-time Grammy Award winner and 25-time Latin Grammy winner who was additionally the Latin Academy’s Particular person of the Yr in 2017, Sanz is one among Latin music’s most celebrated and influential artists, each at a musical and political stage.
Sanz was long-managed by Spanish supervisor Rosa Lagarrigue, however the two parted methods in 2016 in a cut up that ended up in a authorized dispute.
Since then, Sanz has not had formal administration, however had his personal places of work and administration agency, MOW, which handles Spanish artists Nina Pastori and Pol Granch. Now, Seitrak may even have a hand of their administration as effectively.
