对象已移动

可在此处找到该文档 Snapchat Launches New Localized Lens Promotion for ‘House of the Dragon’ – New Self New Life
New Self New Life
No Result
View All Result
  • Home
  • Entertainment
  • Celebrity
  • Cinema
  • Music
  • Digital Lifestyle
  • Social Media
  • Softwares
  • Devices
  • Home
  • Entertainment
  • Celebrity
  • Cinema
  • Music
  • Digital Lifestyle
  • Social Media
  • Softwares
  • Devices
New Self New Life
No Result
View All Result
Home Social Media

Snapchat Launches New Localized Lens Promotion for ‘House of the Dragon’

by admin
3 years ago
in Social Media
Snapchat Launches New Localized Lens Promotion for ‘House of the Dragon’
Share on FacebookShare on Twitter


Sure, I do know that you just have been burned by the ultimate season of Recreation of Thrones, wherein your favourite character did one thing so inexplicable that it ruined all seven seasons or previous growth, to the purpose the place you possibly can hardly bear to take a look at a map of Westeros ever once more

However Recreation of Thrones is about to make a comeback, albeit in numerous kind, with the prequel ‘Home of the Dragon’ set to premiere on HBO this weekend.

And previous traumas apart, it could possibly be good (George RR Martin says that it’s far more aligned together with his authentic imaginative and prescient), and both manner, we do get to see these superb dragons on TV as soon as once more.

Which is the main target of the most recent marketing campaign on Snapchat, which allows Snap customers to rework themselves into dragons through varied AR activations inside the app’s Lens instruments.

House of the Dragon Snap Lens

Which seems to be type of cool – however much more attention-grabbing, from a social media advertising standpoint, is that this aspect of the most recent HBO/Snap marketing campaign:

“Snap and HBO Max have additionally coordinated with members of Snap’s Lens Community from all over the world to construct customized Landmarker AR experiences of their native markets. That is the primary partnership to pair a model with a various group of Lens Creators at a world scale.”

House of the Dragon Snap Lens

In what could possibly be a brand new consideration for large-scale launches, and even for smaller manufacturers trying to collaborate with a spread of creators in numerous areas, Snap has facilitated a brand new, world partnership, with varied Lens makers, to allow new types of localized engagement with these Lens activations. 

“As a way to execute the marketing campaign, HBO Max offered the Lens Creators with AR property for every dragon to construct the brand new Landmarker Lenses. Every Lens Creator personally chosen the placement for his or her particular person Landmarker Lens, bringing a robust native aspect to this world marketing campaign.”

The Lenses shall be obtainable on the following places as soon as the present begins:

  • Los Angeles – Venice Seaside Grand Canals, constructed by Francis Chen
  • Rio De Janeiro – Princess Isabel Statue, constructed by Vitulo & Co
  • London – Tower Bridge, constructed by Clara Bacou
  • Chennai – Sankagiri Fort, constructed by RBKavin Studio
  • Mumbai – CST Station (IE Chhatrapati Shivaji Maharaj Terminus), constructed by Mohnish Raut and Persica Picardo
  • Prague – Charles Bridge, constructed by Inna Horobchuk

What’s extra, the activations will evolve all through the season, with new dragons that seem within the present additionally changing into obtainable in these shows.

It’s an attention-grabbing growth on the same old Lens marketing campaign method, with the extra localized method doubtlessly serving to to enhance engagement, and get much more Snap customers engaged within the present.

Which, as famous, could possibly be a tough promote – however then once more, if the present is definitely good, that might assist to scrub away no less than a number of the dangerous style left in followers’ mouths after the horrible Recreation of Thrones season finale.

And from a digital advertising perspective, it might spotlight a brand new option to work with Snap’s rising community of creators to construct extra inclusive, regionally related, partaking experiences.

Greater than 250,000 Lens Creators have already constructed over 2.5 million Lenses by way of Snap’s ‘Lens Studio’ AR creation instrument. That’s loads of potential for broader integrations through Snap campaigns.



Source link

Tags: DragonHouselauncheslensLocalizedPromotionSnapchat
Previous Post

Twitter’s Developing a New ‘Reply Filter’ Option to Give Users More Control Over Their Tweet Experience

Next Post

Ex-Star Wars star Gina Carano to play secret service agent whose hair is sniffed by Joe Biden in new film : entertainment

Related Posts

Reddit Adds Trend Insights on Mobile, Guidebook for Brands
Social Media

Reddit Adds Trend Insights on Mobile, Guidebook for Brands

by admin
August 27, 2025
Where AI Gets Its Facts [Infographic]
Social Media

Where AI Gets Its Facts [Infographic]

by admin
August 26, 2025
Instagram Adds Retention Metrics for Reels
Social Media

Instagram Adds Retention Metrics for Reels

by admin
August 25, 2025
Meta Gains New Ad Safety Certifications for Facebook and Instagram
Social Media

Meta Rolls Out Changes to Its Ad Billing Settings

by admin
August 22, 2025
X Publishes Guide to NFL Engagement and Opportunities
Social Media

X Publishes Guide to NFL Engagement and Opportunities

by admin
August 23, 2025
Next Post
Ex-Star Wars star Gina Carano to play secret service agent whose hair is sniffed by Joe Biden in new film : entertainment

Ex-Star Wars star Gina Carano to play secret service agent whose hair is sniffed by Joe Biden in new film : entertainment

Owner Of Haunted Pub Has VIDEO Of Ghost Pushing Pint Glass Off A Table!

Owner Of Haunted Pub Has VIDEO Of Ghost Pushing Pint Glass Off A Table!

  • Trending
  • Comments
  • Latest
10 Best Netflix Original Thriller Shows, Ranked

10 Best Netflix Original Thriller Shows, Ranked

June 22, 2025
Lil Nas X hospitalized in Los Angeles for ‘possible overdose,’ say reports – National

Lil Nas X hospitalized in Los Angeles for ‘possible overdose,’ say reports – National

August 22, 2025
Best AI Webcams For Video Calls In 2025

Best AI Webcams For Video Calls In 2025

August 21, 2025
Itch.io starts reindexing free NSFW content

Itch.io starts reindexing free NSFW content

August 1, 2025
Google to mandate verification for all Android app developers

Google to mandate verification for all Android app developers

August 26, 2025
20+ Best Titles Templates for DaVinci Resolve in 2025 — Speckyboy

20+ Best Titles Templates for DaVinci Resolve in 2025 — Speckyboy

August 22, 2025
Offset Blames Cooking and More for Failed Marriage to Cardi B

Offset Blames Cooking and More for Failed Marriage to Cardi B

August 23, 2025
Snapped: Dirtybird Campout x Northern Nights (A Photo Essay)

Snapped: Dirtybird Campout x Northern Nights (A Photo Essay)

August 24, 2025
Taylor Swift’s £18,000 engagement jewellery you might have missed

Taylor Swift’s £18,000 engagement jewellery you might have missed

August 27, 2025
All The Details On Taylor Swift’s Engagement Ring!!!

All The Details On Taylor Swift’s Engagement Ring!!!

August 27, 2025
Reddit Adds Trend Insights on Mobile, Guidebook for Brands

Reddit Adds Trend Insights on Mobile, Guidebook for Brands

August 27, 2025
Taylor Swift, Travis Kelce engaged as pop star reveals 1st glimpse of ring – National

Taylor Swift, Travis Kelce engaged as pop star reveals 1st glimpse of ring – National

August 27, 2025
Morgan Wallen Fined After Gillette Stadium Show Breaks Curfew

Morgan Wallen Fined After Gillette Stadium Show Breaks Curfew

August 26, 2025
Tatiana Zagorovski Sounds the Alarm with a New Book About How to Avoid Real Estate Scams

Tatiana Zagorovski Sounds the Alarm with a New Book About How to Avoid Real Estate Scams

August 26, 2025
Google to mandate verification for all Android app developers

Google to mandate verification for all Android app developers

August 26, 2025
Apple Watch Series 11: Key Updates and WatchOS 26 Features

Apple Watch Series 11: Key Updates and WatchOS 26 Features

August 26, 2025
New Self New Life

Your source for entertainment news, celebrities, celebrity news, and Music, Cinema, Digital Lifestyle and Social Media and More !

Categories

  • Celebrity
  • Cinema
  • Devices
  • Digital Lifestyle
  • Entertainment
  • Music
  • Social Media
  • Softwares
  • Uncategorized

Recent Posts

  • Taylor Swift’s £18,000 engagement jewellery you might have missed
  • All The Details On Taylor Swift’s Engagement Ring!!!
  • Reddit Adds Trend Insights on Mobile, Guidebook for Brands
  • Home
  • Disclaimer
  • DMCA
  • Privacy Policy
  • Cookie Privacy Policy
  • Terms and Conditions
  • Contact us

Copyright © 2021 New Self New Life.
New Self New Life is not responsible for the content of external sites. slotsfree  creator solana token

No Result
View All Result
  • Home
  • Entertainment
  • Celebrity
  • Cinema
  • Music
  • Digital Lifestyle
  • Social Media
  • Softwares
  • Devices

Copyright © 2021 New Self New Life.
New Self New Life is not responsible for the content of external sites.

New Self New Life