Meta Publishes New Video Planning Guide for Marketers

Video is probably the most partaking content material format on social media, with short-form video shortly rising as the important thing communication and connection medium, throughout nearly all networks.

That implies that you must be integrating video into your digital advertising and marketing technique, and in case you’re in search of how you can get began, and how you can construct out an efficient video method, this new information from Meta is for you.

Meta has printed a brand new ‘Video Planning and Shopping for Information’, which covers how you can set up a video advertising and marketing course of, how Meta’s video choices can improve your present advertising and marketing plan, an outline of accessible video codecs advert instruments, and extra.

You possibly can obtain the total, 31-page information right here, however on this put up, we’ll check out a number of the key factors.

The principle focus of the information is Meta’s 3-step video planning information, which takes you thru the method of building your video technique.

As you’ll be able to see right here, the information offers steerage on how you can use Meta’s varied video promotion choices in your course of, dependent in your targets.

That framework then factors you to the subsequent stage of the guidebook, with sections taking a look at how you can make finest use of Fb video advertisements:

Together with FAQs on video advert approaches:

There’s additionally an outline of how Fb video advertisements can complement your current technique:

And how you can create a extra complete, centered video promotions define, based mostly on these key components. There are additionally case research examples of every of those processes in motion.

The information additionally offers an outline of Fb’s varied video codecs, and advert choices for every.

Which, importantly, contains Reels advertisements, and how one can faucet into the rising short-form video pattern to maximise your attain and resonance.

There are some useful notes right here, which may assist to level you in the correct course along with your Fb video technique. And whereas Instagram and TikTok are clearly an even bigger focus when it comes to short-form video content material, Fb nonetheless has the broadest viewers attain, and it might be value experimenting with the assorted instruments on provide to see how video can increase your Fb advertising and marketing campaigns.

Some probably helpful issues both approach. You possibly can obtain Meta’s ‘Video Planning and Shopping for Information’ right here