Twitter Expands Access to ‘Location Spotlight’ Module in Professional Accounts

Excellent news for manufacturers on Twitter – now, all companies in the US, the UK, Canada, and Australia can add a new ‘Location Spotlight’ module on their business account, which incorporates location data, enterprise hours, and extra contact strategies.

As you’ll be able to see on this instance on the Twitter for Enterprise web page, the Highlight module features a vary of further enterprise data components inside a separate part under your major profile data, and above your tweets.

The module is a part of Twitter’s Skilled Profiles choice, which is out there to all companies, at no cost, inside the app.

Twitter’s been slowly increasing its Skilled Profile instruments, after preliminary testing of the choice first began in April final yr, with chosen manufacturers participating within the beta program. Twitter then began inviting extra companies to sign-up, earlier than opening it to all candidates in September.

Now, you’ll be able to convert to a Skilled Profile through your account choices, so that you don’t even must undergo Twitter’s full approval course of to change to a professional presence.

The Location Highlight module is one among a number of new components that Twitter’s growing to assist manufacturers maximize their presence within the app. It’s a easy approach to give your model presence a extra skilled look, whereas it additionally gives extra data to assist folks get in contact, which might generate extra leads from the app.

(Notice: The ‘Store Highlight’ mentions right here is Twitter’s re-named Store module, which is presently solely accessible to chose manufacturers within the US).

The place Twitter plans to go subsequent with its Skilled instruments is anybody’s guess, with even Twitter probably unclear, given the pending Elon Musk takeover. Some have speculated that Twitter might go the Fb route, and ultimately prohibit the attain of enterprise accounts as a way to drive extra manufacturers to pay for adverts.

That appears unlikely on Twitter, however there’s a danger that by changing your profile that you possibly can danger algorithmic impacts because of the platform’s strategic shifts.

However you’ll be able to convert again to a private account at any time, and Twitter doesn’t have guidelines – at the least proper now – which compel companies to make the change.

As such, it could possibly be an excellent choice, offering extra contact factors for your corporation.

To transform your Twitter profile to a Skilled Account:

Go to both your profile settings or swipe open the sidebar when in your House timeline within the app. When you’re within the sidebar, scroll till you see the “Twitter for Professionals” tab and choose it. When you’re in your profile settings, scroll till you see “Swap to Skilled” and choose it
When you’ve entered the conversion circulation, choose “Get Began”
Choose a class in your Skilled Account and choose “Subsequent”
Select both “Enterprise” or “Creator” and choose “Subsequent”
Congratulations! You at the moment are a Skilled on Twitter!