LinkedIn Provides New Insights into How to Amplify Your Brand Messaging via Employee Advocacy [Infographic]

LinkedIn is a key platform for skilled networking and connecting with potential job candidates – however how you utilize the platform is vital find the proper individuals for the proper roles inside your group.

So how will you maximize your employer branding and candidate discovery efforts?

One choice is to make the most of your workers, by encouraging them to have interaction with firm posts and content material within the app. There are proper and mistaken methods to do that (notice: reduce and pasted messages shared by your workers are usually not the way in which to go), however LinkedIn has been working to make this simpler through a variety of latest firm web page options within the app, together with the merging its Elevate worker advocacy platform into its common instruments.

These additions have helped scientific provider Thermo Fisher Scientific enhance its recruitment and employer branding efforts within the app.

As defined by LinkedIn:

“LinkedIn’s worker advocacy platform offered Thermo Fisher Scientific with a gradual stream of curated content material from LinkedIn Pulse and Newsle. Workers may remark and share these posts for straightforward social exercise, whereas additionally creating centered, related conversations round their work. Different business expertise related with Thermo Fisher’s workers would see and work together with this content material, giving Thermo Fisher a pure strategy to entice that expertise based on the subject material most pertinent to them.”

Certainly, based on LinkedIn, this method, utilizing Thermo’s workers to amplify key messaging, has resulted in a 62% improve in attain for its varied created and curated posts.

The under infographic gives an summary of how Thermo Fisher has maximized its messaging, which may very well be price contemplating in your method.