Um, that is… new, I suppose.

Right now, Twitter has introduced that it’s added a brand new choice to more easily create GIFs in-app for customers on iOS.

As you may see on this instance, now, if you go to the Twitter Digicam within the tweet composer, you’ll see a brand new ‘GIF’ creation possibility, along with ‘Video’, ‘Seize’ and ‘Reside’. Inside this, you may simply create a GIF of something you want – simply faucet and maintain on the document button, movie your GIF, then submit. Straightforward as pie.

Which is nice, it’s a useful, easy GIF possibility. However you possibly can really do that already, albeit in a barely totally different kind.

Again in 2019, Twitter added the capability to rework your Reside photographs on iOS into GIFs throughout the composition course of.

The brand new GIF course of is just about the identical, it simply takes out one step, in that you simply don’t need to faucet on the GIF button on the Reside picture.

I imply, that does make it simpler, and it may effectively get extra individuals posting their very own, distinctive GIFs, now that they’ve a devoted perform for such within the Twitter Digicam. However it’s not new, whereas there are additionally varied different GIF creation choices accessible on-line, so functionally, it’s not a revelation, as such.

In fact, it doesn’t need to be, and simplification is usually simply pretty much as good as innovation in lots of points of social media apps. And with Twitter wanting so as to add 100 million new customers over the following two years, simplification is unquestionably essential, to be able to maximize engagement – however how helpful, or helpful, this new possibility will likely be, I’m not likely bought on at this stage.

Actually, the very best GIFs are these from TV exhibits and flicks, and when you can create your personal, most of them received’t be as fascinating or partaking as these extra well-known response memes and developments.

Which is why it’s value noting that you possibly can do that already. As a result of no person actually does. We’ve been in a position to GIF ourselves, direct throughout the Tweet composer for 2 and a half years, and it hasn’t been successful performance, so arduous to see it catching on in any important means now.

In any occasion, it’s all a part of Twitter’s expanded visible focus, which may see it roll out a spread of latest instruments within the coming months in an effort to spice up tweet engagement.

Which might be good, or fascinating not less than. However simpler GIF creation? Meh.