Google has added a brand new advert unit to its AdSense suite, with ‘Associated Seek for Content material’, which goals to assist drive customers to extra associated parts in your website.
As you’ll be able to see right here, the brand new advert unit primarily works as a prompt content material sort immediate in your web site, which re-directs customers to extra of your pages particularly associated to the content material that they’re viewing.
As defined by Google:
“Associated seek for content material is a contextual navigation unit that exhibits customers search phrases associated to the web page they’re viewing on a writer’s web site. Once they click on a search time period, they’re taken to a search outcomes web page on the writer’s website the place they will discover different related subjects, together with search adverts. Because of this, Associated seek for content material may help publishers improve website engagement – together with website visitors, pageviews and advert impressions – and drive incremental income.”
So it’s a method to each maintain guests in your website for longer, whereas additionally rising advert publicity, branding, and many others.
And importantly, Google additionally notes that that is ‘a privacy-preserving resolution’.
“[Related Search for Content uses page content, instead of user data, to deliver relevant search terms. Meanwhile, ads on the search page target the search term the user clicked on, rather than actual user data.”
In line with Google’s broader shift away from user data tracking, the option could help deliver more tailored ad solutions, without the need for cookies.
Which will be gone soon. Google’s already outlined its plan to phase out tracking cookies, in favor of a new topic based model, which will enable ad and performance tracking without exposing user data.
Related Search for Content is one of its first ad solutions within this approach, and while its value will vary significantly, it could be worth experimenting with in your process.
Google says that interested advertisers can contact their account manager to activate AdSense for search for their AdSense account.
