The important thing to operating a profitable paid promoting technique in 2022 is to search for new alternatives, and that features taking into account promoting platforms that you have not tried out prior to now.

With over 431 million energetic customers, Pinterest is a platform with enormous potential for advertisers, particularly given its excessive engagement and visible focus. However how efficient are Pinterest’s varied advert choices, and which drives higher outcomes? 

The workforce from Creatopy lately ran a take a look at to offer some extra perception on this, with the experiment particularly targeted on two hypotheses:

• Video advertisements carry extra attain than static advertisements
• Static advertisements carry extra qualitative visitors

To check this, Creatopy’s researchers ran two advert campaigns, every with a funds of $2k, over the course of 30 days. 

You’ll be able to learn the total conclusions of this experiment right here, or check out the infographic under for an outline of the marketing campaign setup, outcomes for every advert kind, and key takeaways and notes.