New Study Looks at the Role of Social Media in Employer Branding [Infographic]

Once you’re contemplating a brand new job with a brand new firm, do you search for that firm’s social media profiles? What in regards to the profiles of its present staff?

With a lot info now accessible, many individuals do certainly search for no matter info they will entry, and that inevitably implies that your model social profiles tackle a special context, and serve a priceless objective by way of employer branding. However it’s possible you’ll not have moreover thought-about what your staff’ profiles say about your organization.

To glean some perception on this, the crew from Capitalize just lately surveyed greater than 1,200 folks to get their views on how they seek for new job information.

Among the many key findings.

• 80% of respondents search for the social media profiles of present workers when making use of and even contemplating a place
• 60% of potential staff analysis a possible employer on LinkedIn earlier than making use of
• Glassdoor (51%), Fb (37%), and Twitter (36%) are additionally high social platforms potential staff look to for perception

The info underlines the necessity for a extra all-encompassing employer-branding technique, and when you can’t management what your workers could publish, it could be value reviewing what you are promoting’ social media pointers with these notes in thoughts.

You may try Capitalize’s full examine notes right here, or check out the infographic abstract beneath.