Twitter is Working on a New Podcast Tab to Facilitate Discovery and Engagement

Twitter seems to be set to make podcasts a a lot larger focus within the app, with a brand new take a look at underway that would offer a devoted tab for podcasts, reachable through each within the facet and decrease perform bars of the app.

As you’ll be able to see in this screenshot, posted by app researcher Alessando Paluzzi, Twitter is testing a brand new podcasts part within the sidebar.

App researching OG Jane Manchun Wong additionally discovered this example of an much more vital experiment – a podcasts button within the decrease navigation panel.

That implies that Twitter is about to make a giant leap into podcast discovery, which is able to seemingly allow podcasters to create direct hyperlinks to their podcasts within the app, much like how they’re now capable of create energetic hyperlinks to their newsletters, enabled by Twitter’s acquisition of Revue final yr.

For podcasts, Twitter additionally acquired pod discovery app Breaker final yr, which, on the time, gave the impression to be supposed to enhance the invention of Areas particularly, with the Breaker workforce noting that they’d be integrated into the Areas improvement group.

Possibly, Twitter really has larger plans in thoughts for a extra particular integration of Breaker’s podcast listening capability, whereas it might additionally tie that into Areas, with recorded Areas then added as podcasts to take heed to within the new tab.

It’s exhausting to say whether or not social audio will probably be an everlasting, helpful development for Twitter to lean into, with the recognition of Clubhouse dying down after its preliminary surge late final yr. However then once more, Clubhouse remains to be rising in some areas, and perhaps, by enabling extra discovery, Twitter will be capable to faucet into those self same developments, and make Areas a extra vital consideration to extra customers.

The addition can even seemingly tie into Twitter’s growing creator push, in offering one other means for creators to construct viewers round their content material within the app. Podcasts, in the intervening time, are a predominantly passive expertise, with the listener tuning in, then shifting on, however a part of the idea of Breaker was to additionally add in social parts, like episode feedback and Likes, which might assist to construct engagement and neighborhood, and enhance podcast discovery within the app.

If Twitter can get it proper, it might certainly be a terrific addition, particularly while you additionally contemplate that podcast listenership has elevated considerably lately.

In response to Edison’s most up-to-date ‘Infinite Dial’ report, 41% of American adults now take heed to not less than one podcast every month, up from 32% in 2019, whereas the full US podcast viewers is anticipated to rise to 164 million per 30 days by 2021, up from 120 million final yr.

There’s a number of potential there, and it’s an space that different social networks will not be seeking to capitalize on straight.

Possibly, that presents distinctive alternative for Twitter, and one other potential pathway to progress for the app.

We requested Twitter concerning the take a look at, and it offered this response:

“We’re all the time exploring new methods to assist individuals have interaction within the dialog on Twitter, however don’t have any additional particulars to share at the moment.

Not a lot to go on as but, however it does look to be coming quickly.