TikTok’s Working on a New, Opt-In Function to Show You Who Viewed Your Profile

I’m not solely certain what worth this may deliver, however TikTok is reportedly engaged on bringing back the option to see who viewed your profile within the app over the previous 30 days, which would offer extra transparency over consumer curiosity.

As you’ll be able to see in these screenshots, uncovered by app researcher Kev Adriano (and shared by Matt Navarra), TikTok seems to be testing an opt-in performance that may allow you to see who’s trying out your TikTok profile, whereas customers would additionally be capable of see once you’ve checked out their profile as properly when this function is switched on.

Which TikTok used to have, as a way to extend connections within the app.

As you’ll be able to see right here, TikTok used to offer a list of people that’d checked out your profile, with a view to serving to you discover others to observe who might have related, shared pursuits. TikTok eliminated the performance early final 12 months, amid varied investigations into its information sharing processes, and with a number of high-profile circumstances of TikTok stalkers inflicting real-world issues for platform stars, it made sense that it may not wish to share this info anymore, because it probably solely will increase anxiousness for individuals who might have considerations.

However I suppose, if stalkers wished to take a look at your profile they wouldn’t flip the function on, so possibly, by making it opt-in, that reduces that ingredient? Perhaps.

I don’t know, I don’t see a heap of worth right here, and whereas I can perceive, when an app is beginning out, how this type of consciousness may assist to extend community connections, I’m undecided that it serves any actual worth for TikTok, apart from offering perception into who’s poking round, and sure growing considerations about sure individuals who maintain coming again to take a look at your profile time and again.

Perhaps there’s a price for aspiring influencers, in reaching out to potential collaborators who’ve checked out their stuff, or possibly it really works for hook-ups, if that’s what you wish to use TikTok for, which is why the opt-in ingredient is vital.

However very like the identical function on LinkedIn, largely, it appears fairly ineffective. I imply, it’s considerably fascinating to know that any individual from an organization that you just’d prefer to work for checked out your profile, but when they did, they usually didn’t really feel compelled to get in contact, who actually cares?

There’s a restricted worth proposition right here, in that getting in contact with those that did try your profile may lead to a enterprise relationship, much like the above notice on potential collaborators on TikTok. However I’d have an interest to see the precise share of profitable contacts made is because of these insights.

I can’t think about it’s very excessive – however possibly, should you give customers the selection, they usually explicitly opt-in, there’s some worth there.

Looks as if stalker monitoring to me, and potential angst and battle in consequence.

There’s no official phrase from TikTok as as to whether this selection will ever be launched at this stage.