That is fascinating – TikTok is presently testing a brand new ‘Repost’ option with some customers which permits them to re-share TikTok clips to their followers, with the re-posted clip then displayed of their connections’ feeds.

As you may see on this screenshot, posted by consumer Kev Adriano (and shared by Matt Navarra) some customers can now see a brand new ‘Repost’ button of their sharing choices, which basically amplifies that clip by re-sharing it in each the ‘Following’ and ‘For You’ feeds of your connections.

Once you re-post a clip, your connections will have the ability to see that you simply’ve re-shared it within the video particulars, together with any feedback you’ve added to the clip.

So it’s one other method to increase clips that you simply like, and share them with your whole pals directly, versus sending every clip individually – although it’s fascinating to see TikTok experimenting with re-sharing on this means whereas different social and messaging platforms are contemplating the detrimental impacts of such on their consumer engagement.

Twitter, for instance, eliminated straight re-tweets as an choice within the lead as much as final 12 months’s US election, in an effort to sluggish the blind amplification of political messaging and misinformation. Twitter’s information confirmed that this strategy type of labored in prompting extra considerate dialogue by way of tweets, whereas WhatsApp has additionally applied guidelines to restrict the re-distribution of messages inside its programs in an effort to cease the unfold of viral hoaxes and misinformation across the pandemic.

By making it simpler to re-distribute posts, that then will increase the potential of misinformation being extra broadly shared, because it’s only a faucet away. And whereas TikTok isn’t essentially referred to as a key supply of misinfo and dangerous hoax campaigns, including the capability to extra simply re-share does present extra potential on this entrance, which might be problematic.

However then once more, possibly TikTok merely sees this as a way to extend engagement by amplifying movies between pals that all of them know one another will like.

The choice just isn’t accessible to all customers as but, so TikTok may nonetheless roll it again, nevertheless it may present one other method to increase re-distribution, should you can immediate customers to re-post your clips.