Following on from Instagram’s addition of the capability to reply to a remark with a Reels video clip, Pinterest has at the moment introduced that customers can reply to Pin feedback with an Concept Pin video, offering related performance.

As proven within the above instance, now, if you wish to add a visible factor to your Pin remark reply, you may faucet on the three dots menu subsequent to any remark, which offers you an choice to ‘Reply with new Concept Pin’. That may then open up the full-screen Concept Pin composer, so you may add extra context to your response.

The concept for video replies was sparked by TikTok, which added a video reply possibility in Could final yr. And given the rising engagement with short-form video, it is smart for Pinterest to align with the pattern, and supply extra methods for folks to make use of video for engagement and interplay wherever they will.

Pinterest additionally added Concept Pin Takes again in October, which offer related functionality, although that possibility is extra aligned with enabling customers to share their experiences in response to an concept, versus replying to particular parts.

And for manufacturers on Pinterest, Concept Pin replies could possibly be a big consideration, with the capability so as to add explainer movies, personalised video replies to feedback, product promos, and many others.

There’s a variety of how during which the function could possibly be used, and as Pinterest strikes additional and additional into video engagement, it offers one other approach to lean into utilization developments, and improve reference to Pinners.