TikTok‘s attempting out a brand new approach to enhance engagement with a brand new video tagging feature that may allow you to tag different profiles in your clips.

As you possibly can see on this instance, posted by social media knowledgeable Matt Navarra (through Sam Schmir), the brand new possibility is along with the present @point out possibility inside the publish captions, that means you’d be capable of preserve your caption textual content freed from mentions, and nonetheless immediate different profiles to alert them to your clip.

On this respect, it wouldn’t be a giant change, functionally, however it might present one other, extra built-in means to hyperlink to different creators and/or profiles, which might assist to advertise each your individual and different folks’s presence – whereas for manufacturers, it might additionally present one other approach to enhance neighborhood engagement, by alerting high supporters or inventive companions to your newest uploads and clips.

That’s the place this might be notably helpful. What if, for instance, you had a list of TikTok profiles that had beforehand requested questions on one among your merchandise featured in one other video, or had requested a query a couple of coming improve or function in a Q and A session? With this, you’d be capable of tag them particularly, alerting them to those solutions or updates, which might assist so as to add a extra private contact to your movies,

However once more, you possibly can theoretically do that already, by @mentioning them within the caption, however this might be a greater approach to each tag related folks whereas nonetheless retaining your caption extra generic, and clutter-free, along with highlighting content material companions.

Both method, it might be one other factor to experiment with. TikTok’s testing the brand new possibility now, with no plans for a full rollout at this stage.