What works on TikTok, and what components do you have to be specializing in in your TikTok content material method?

One of the best reply, actually, is natural content material, with TikTok customers responding higher to advertisements and campaigns that align with the presentation types and codecs of consumer clips within the app. However if you wish to dig a bit deeper – which little doubt many manufacturers will probably be trying to do that vacation season – this new research from the crew at SEMRush would possibly assist.

To glean extra perception into what TikTok customers reply to, SEMRush performed an evaluation of 300 of the preferred TikTok clips to measure what the frequent components have been in every, what influence together with sure hashtags and key phrases is likely to be (word: TikTok has beforehand said that including tags like ‘ForYou’ and ‘FYP’ don’t have any influence on attain), and the variance in engagement between verified and non-verified customers, amongst different issues.

The findings might allow you to map out a greater TikTok method – and once more, whereas the true reply lies in studying the platform, and understanding how TikTok customers work together, there may very well be some invaluable pointers in these notes.

You’ll be able to take a look at SEMRush’s full TikTok tendencies research right here.