The ICC T20 Cricket World Cup kicks off this weekend, and whereas cricket just isn’t a serious sport in all areas, it’s the largest sport in one of many key international locations for social media utilization, with Indian cricket followers closely invested and engaged within the match outcomes.

With this in thoughts, Fb’s printed a brand new information to assist entrepreneurs faucet into the World Cup dialogue and traits, and perceive key utilization behaviors across the occasion. The information additionally contains some fascinating notes on broader Fb utilization in India – you’ll be able to obtain Fb’s full, 29-page ‘The place the Followers Play’ information right here, however on this publish, we’ll take a look at among the key notes.

First off, Fb outlines the breadth of World Cup content material on its platforms, and the main target that it locations on cricket.

Fb additionally highlights the vary of cricket influencers and commentators which might be lively on its platform, every of whom have their very own massive, engaged networks, making them excellent candidates for model partnerships.

Fb’s been working to higher facilitate model/influencer partnerships by means of the event of its Model Collabs Supervisor platform, and it’s wanting to make use of the Cricket World Cup to spotlight the potential on this respect.

Fb additionally outlines the varied choices it has in place to maximise discovery of World Cup content material:

Whereas it additionally shares a broader overview of Fb utilization in India, once more pointing to the breadth of its total attain and presence within the area.

Which is rising quick – with expertise adoption rising in India, the world’s second-most populous nation, Fb has been working to turn out to be a much bigger a part of the nation’s digital infrastructure, within the hopes of building itself as a basis aspect, and subsequently changing into a vital connection platform, for a spread of functions, among the many area’s tens of millions of cellular net customers.

Which is why Fb is especially eager to underline its potential attain in respect to the World Cup – whereas Fb additionally highlights this stat on total Fb video utilization.

Fb first printed this spectacular quantity again in April, with in-stream eligible video views underlining the potential for Fb’s video advertisements in maximizing your viewers publicity and consciousness.

As per Fb:

“Over 2 billion folks watch Fb In-Stream eligible movies each month and, globally, 63% of In-Stream standalone video advertisements views are accomplished.”

There’s clearly a robust basis for Fb video efficiency, whereas its attain to Indian cricket followers, particularly, is unmatched.

If that pertains to your goal market, then you need to undoubtedly check out Fb’s newest information.

You’ll be able to obtain Fb’s full ‘The place the Followers Play’ information right here.