TikTok could also be good at inspiring new meme developments and selling the most recent music. However can it additionally assist automotive entrepreneurs promote vehicles? Are TikTok customers open to auto advertisements, and are they searching for car-related content material throughout the app?

Because it seems, they’re, primarily based on the most recent insights included in a brand new, 33-page ‘Auto Playbook 101’ revealed by the platform.

The information seems at a variety of key engagement developments and case research – you’ll be able to obtain the total information right here, however on this put up, we’ll check out among the key components.

First off, TikTok highlights the recognition of auto content material within the app, with 60 billion views of car-related content material within the first half of 2021.

The information additionally outlines key auto developments, together with the sorts of vehicles TikTok customers are most fascinated with.

The information additionally gives an outline of TikTok’s numerous advert choices, with a concentrate on auto entrepreneurs, which may assist to information your course of.

There’s additionally, as famous, case research, in addition to instance marketing campaign overviews to assist maximize your utilization of TikTok campaigns.

There are some priceless insights right here, even for entrepreneurs exterior the automotive sector, with extra basic information on TikTok’s general viewers and key developments.

In addition to inventive ideas:

It’s undoubtedly one of many higher TikTok guides I’ve seen, and in the event you’re fascinated with getting a greater understanding of the platform, and how one can align with key utilization shifts and engagement developments, it’s price looking.

You may obtain TikTok’s ‘Auto Playbook 101’ right here.