Have you learnt the completely different between ‘Paid’, ‘Earned’ and ‘Owned’ media channels, and how one can make the most of every in your digital advertising and marketing strategy?

Every performs an vital, however completely different position, and understanding this, and the way to make the most of these instruments, is essential to mapping out an efficient technique, and driving response along with your advertising and marketing campaigns.

To assist, the staff from SEMRush have put collectively an summary of what every aspect entails, in addition to particular content material choices, and measurement metrics, on your planning. Relying on the response that you simply’re trying to drive, this overview will assist present some path as to which content material instruments it’s best to think about in your strategy.

SEMRush has posted a extra full overview right here, when you can take a look at the abstract infographic beneath.