TikTok is the social platform of the second, with its endless stream of light-hearted video clips offering leisure for an growing quantity of customers world wide, with the app frequently main the obtain charts and rising to change into a real competitor for Fb and Instagram.

So what’s subsequent for the platform? Can TikTok proceed to innovate and evolve consistent with person expectations, and really change into actual, important, ongoing competitors for the massive gamers within the house?

We’ll get extra of an concept of this subsequent month, when TikTok hosts its first ever ‘TikTok World’ showcase occasion.

The occasion will give us a preview of what’s subsequent for TikTok, although the complete particulars of this system schedule haven’t been launched at this stage.

It sounds much like Fb’s F8 and Snapchat’s Accomplice Summit occasions, the place every platform presents an outline of their numerous tasks, and insights on what they’re engaged on bringing to market.

For TikTok, that’ll doubtless embrace new eCommerce instruments and additional integration choices that may assist manufacturers hyperlink up with related platform influencers for promotions. TikTok’s additionally experimenting with longer-form video, which may current new alternatives, whereas it’s additionally testing superior live-streaming performance.

TikTok’s additionally engaged on a brand new AR Impact Studio software, which might allow creators to construct their very own AR results, which is also a part of the TikTok World showcase.  

They might even present some early data on TikTok’s plans for digital actuality, with TikTok’s dad or mum firm ByteDance not too long ago buying VR headset maker Pico. Might that see TikTok clips merging into digital type, with dance crazes you could take part in along with your VR avatar, versus conventional video clips?

It’s unattainable to foretell precisely how TikTok will method this, however it’s fascinating to notice that the app is seeking to the subsequent stage, with a view to sustain with evolving tendencies.

As famous, there’s not loads to go on at this stage, with the occasion solely open for early media registration at this stage.

We’ll maintain you up to date on any bulletins.