YouTube is seeking to take its presence to the following degree with the opening of its new YouTube Theater for enterprise, a 6,000 seat efficiency venue, positioned in Inglewood, California, the place it plans to host quite a lot of reside leisure occasions.

That’s a reasonably old-fashioned promo for a contemporary internet enterprise – “the place swooping metal meets shining glass…”

Clichés apart, with this new bodily venue, YouTube will likely be seeking to host a spread of reside occasions, together with concert events, theater performances, award exhibits and eSports competitions.

It might additionally change into a key venue for conferences. I imply, perhaps not proper now, within the midst of an ongoing pandemic, however ultimately, YouTube Theater might change into a significant venue for company features, with the linkage again to YouTube’s app and instruments offering extra capability to maximise attain together with your programming.

Certainly, YouTube additionally notes that the venue consists of live-streaming capabilities constructed into the infrastructure – “so performers can live-stream their occasions to billions of YouTube viewers world wide”.

In an fascinating extension of YouTube’s on-line presence, and a bodily image of the app’s rising standing. Lately, YouTube is pretty ubiquitous, so it’s not a significant shift to see it taking bodily type, as such. However nonetheless, the transfer right into a real-life venue looks as if a major assertion, underlining the app’s standing as one of many key leisure and occasion instruments on the earth right now.

It’ll be fascinating to see what occasions YouTube Theater hosts, and the way the in-built video infrastructure interprets to subsequent YouTube clips.

The primary occasion deliberate on the venue is the Hollywood Black Comedy Pageant, which begins on September third, whereas YouTube can even quickly announce its inaugural “artist residency” for the area, which can reportedly characteristic “one in every of right now’s hottest music teams.”