How Freelancers Can Use LinkedIn’s Latest features to Generate More Leads

Because the vaccine rollout continues, and extra folks look in the direction of a post-COVID future, LinkedIn is seeing an increase in engagement, as professionals think about their subsequent alternative, and companies search skilled assist to information their planning.

Certainly, LinkedIn is now as much as 774 million members, with three extra folks signing as much as the platform each second, whereas it is also reported ‘file ranges of engagement’ for 5 consecutive quarters, underlining this chance.

For freelancers, that additionally spells new potential to attach with related alternatives – as long as you are doing it proper, and using LinkedIn’s numerous options to assist guarantee your presence stands out, and also you join in the simplest approach.

On this entrance, LinkedIn has not too long ago added just a few instruments that may help in your course of – here is a take a look at three comparatively new LinkedIn additions that may assist enhance your platform efficiency.

1. LinkedIn Service Web page

LinkedIn added Companies listings on freelancer profiles again in 2019, nevertheless it’s not too long ago refined its show choices to make it an much more beneficial consideration.

Here is an instance of Matt Navarra‘s providers web page: 

As you may see, the up to date Companies web page format contains extra particular concentrate on the providers provided, in addition to a brand new ‘Opinions’ choice to show buyer testimonials.

Your LinkedIn Companies itemizing can showcase your enterprise choices, and enable you to attain potential purchasers – all free of charge.

A Companies web page: 

• Connects you with LinkedIn members searching for your providers
• Enabless potential purchasers to contact you free of charge, even should you’re not related
• Lets you obtain enterprise inquiries from LinkedIn members exterior of your community
• Helps you get discovered via service searches on LinkedIn

Right here’s a take a look at my LinkedIn Service Web page: 

Tricks to maximize your free LinkedIn Service Web page:

• Select as much as 10 providers offered 
• Full the ‘About’ part to let potential purchasers know extra about what you provide (you need to use as much as 500 characters)
• Add work location – You’ll be able to select your present location in addition to the choice “I’m out there to work remotely”
• When you’ve arrange your LinkedIn Service Web page, share it as a publish to let your community know you’re #OpenForBusiness or share it in a message. 

For more information on the right way to arrange your personal LinkedIn Companies web page, try this overview from LinkedIn.

2. LinkedIn Service Web page Opinions

As famous, LinkedIn not too long ago added a brand new ‘Opinions’ part to its Companies web page choices, which allows you to showcase optimistic consumer evaluations, which could be one other approach to assist promote your choices.

You’ll be able to invite your previous purchasers to overview your providers, with LinkedIn initially providing 20 credit to request evaluations by way of the method (this can guarantee individuals are not inundated with overview requests on the platform).

To check this function, I despatched an ‘invite to overview’ to considered one of our valued purchasers. That is the way it seems:

Tricks to maximize your LinkedIn Service Web page Opinions:

• As famous, you’re allowed to ask as much as 20 purchasers to overview your providers
• You’ll be able to withdraw a despatched ‘invite to overview’ and get the credit score again, enabling you to ask one other consumer as a substitute
• Verify the ‘Service Web page Opinions Standing’ to handle your overview invites. You can too message them to remind them concerning the overview request, or as famous, you may withdraw the invite. 

3. LinkedIn Video Conferences

LinkedIn additionally not too long ago a brand new native video assembly possibility, which allows you to begin a video dialog direct out of your LinkedIn message threads.

You should use this function to immediately maintain face-to-face video conferences with potential purchasers, serving to to construct connection and belief.

Tricks to maximize native LinkedIn Video Conferences:

• Presently, native LinkedIn video conferences allow you to host one-on-one video chats. LinkedIn will quickly add the power to host group video conferences.
• Ship an instantaneous assembly hyperlink or schedule a gathering for one more date.

For group video conferences, you may select from different video assembly suppliers supported by LinkedIn, together with MS Groups or Zoom. 

Wrapping Up

LinkedIn is at all times including extra options, and the most recent additions to each its Service Pages and video instruments can present new methods so that you can improve connection, and improve consciousness with potential purchasers. 

In case you’re seeking to maximize your alternatives, it is price profiting from these instruments, and leaning into LinkedIn’s newest choices to showcase your abilities and experience.