With digital advertising and marketing abilities more and more in-demand, LinkedIn has launched two new, free LinkedIn advertising and marketing certification programs, which allow you to each study extra about LinkedIn’s advert instruments and choices, and likewise earn official certification, which you’ll be able to then show in your LinkedIn profile.
I imply, it isn’t probably the most spectacular certificates, and possibly most individuals will not be laminating the PDF (which you’ll be able to obtain) or framing it on their wall. However it does present one other strategy to showcase your data of LinkedIn’s advert instruments, which might allow you to get forward of your skilled competitors.
As famous, LinkedIn’s providing two certifications to showcase your platform experience:
- Fundamentals Certification (Fundamental): Demonstrates experience in launching LinkedIn Advert campaigns and techniques. With this certification, you may run profitable LinkedIn Advert campaigns that drive enterprise outcomes.
- Advertising and marketing Technique Certification (Intermediate): Demonstrates experience in leveraging LinkedIn Adverts for full-funnel methods, together with Model Consciousness and Lead Era. As soon as licensed, you may create advertising and marketing methods that leverage the complete suite of LinkedIn advertising and marketing instruments.
The method for incomes your certification entails first studying about LinkedIn’s advert merchandise, by way of a variety of programs out there on the LinkedIn Certifications web page.
As soon as you’ve got gone by way of every module – or in the event you’re assured that you understand all the important thing particulars – you may then take the related certification examination, through which you may have 60 minutes to reply 60 a number of alternative questions on LinkedIn’s advert instruments and processes.
You’ll be able to retake the check as much as 3 instances, and the certification expires in 2 years. And whilst you do have 60 minutes, if you understand your stuff, you will get it finished in considerably much less time than that.
In the event you go the check, you may then comply with the steps so as to add the certification to your LinkedIn profile, highlighting your LinkedIn adverts data to guests.
The check questions themselves are little bit of a combined bag, a minimum of within the ‘Fundamentals’ check, with some clearly pointing to the proper reply among the many choices, and others requiring stage of LinkedIn advert system data.
However the course of is free, and also you do have three pictures at it – and as a minimum, even in the event you do not ever go the ultimate check, you’ll find yourself studying much more about how LinkedIn adverts work, and learn how to construct your on-platform campaigns.
And as famous, with eCommerce and digital advertising and marketing changing into extra of a spotlight over the previous 12 months, it could be value sprucing up your abilities, and gaining official accreditation to assist maximize your future prospects.
Or, you are able to do it simply to check your self, and whether or not you actually find out about LinkedIn advertising and marketing as you suppose.
You’ll be able to study extra about LinkedIn’s new certification programs right here, which may even hyperlink you thru to the course data, hosted by Skilljar.
