Poppy is continuous her content-heavy summer season with a brand-new single, “Her,” produced by Justin Meldal-Johnsen (M83, St. Vincent). 

Accompanying the music’s launch is a dystopian stop-motion music video by animator/director Chris Ullens, whose iconic fashion has been featured in movies for Rex Orange County and Lee Ann Womack. 

Learn extra: Marvel’s ‘Black Widow’ opens with cowl of “Smells Like Teen Spirit”

The video for “Her” begins with a masked determine rising from behind a transferring wall whereas distorted guitar suggestions begins to construct. A four-beat guitar riff strums because the determine takes their seat upon what seems to be a throne and an meeting of robotic instrumentalists start being positioned earlier than her. 

“Give her a face/Give her a reputation,” the music begins as a set of an identical wigged robots are dropped off in entrance of the anonymous determine. The video feels very dystopian however present in its themes of inventive management, like trying into the metaphoric functionings of any trendy, charmless establishment. 

Learn extra: These 11 singers steered the course of punk and hardcore within the 80’s

The determine’s face consistently modifications in an nearly mechanical style, shifting from cheer to utter disdain because the music picks up. Performers are dismissed and dismantled at her command, and new ones are dropped off by way of conveyer belt whereas the music goes by way of an intense crescendo. 

Heavy distortion and managed drum fills create an much more hectic ambiance because the insatiable critic perpetuates the cycle of deconstruction on the behest of her temper swings.

The scene begins to wind down when the performers, evidently extra human than we initially thought, resolve they’ve had sufficient. Poppy delivers her strains because the performers dramatically solid their wigs and manufactured faces to the bottom, making a sound as deep and sophisticated because the content material of the video.

Learn extra: Scott Campbell creates new NFT market for tattoo artists

The video is attribute of Poppy’s cyberpunk aesthetic however nowhere close to the restrict of her inventive longevity. Whereas the multifaceted artist has explored an array of distinctive sounds all through her profession, she discovered her area of interest when she started recording nü-metal tracks on her second album, Am I A Woman? 

Since then, she’s launched an ambient noise album, develop into the face of Viktor & Rolf perfume Flowerbomb and introduced a collaborative line with KOI footwear. In March, the artist carried out on the Grammys after being the primary solo feminine artist to obtain the nomination for Finest Steel Efficiency. 

Poppy has actually had a busy 12 months. In April, she hosted the livestream occasion The Final Disagreement by way of Veeps. Moreover, she dropped a reimagined model of Jack Off Jill’s “Concern Of Dying” in Could. Extra lately, the artist has paired with individuals comparable to Vince McMahon and Triple H to ship a set of songs in a particular collaboration between Sumerian Information and WWE.

https://www.youtube.com/watch?v=wN4f5SYdGi4

Learn extra: Altpress Weekly: Chase Atlantic, Pom Pom Squad, Actual Pals and Extra

“Not since Cyndi Lauper and the start of WrestleMania have we seen an iconic feminine rock star and pro-wrestling collide in such a culturally fascinating approach,” Sumerian CEO Ash Avildsen stated of the collaboration. “It is a historic second for Sumerian, an inspiring story for the brand new era of WWE followers and a glimpse into the way forward for what’s to return from the good thoughts and imaginative and prescient of Poppy.”

“Her” is the most recent launch because the WWE collaboration, which resulted within the June launch of her five-song EP, EAT (NXT Soundtrack). You’ll be able to watch the mesmerizing video and browse the lyrics for “Her” under.





What do you consider the music video for “Her”? Tell us within the feedback under!

Poppy “Her” lyrics

Give her a face
Give her a reputation
That isn’t hers
Then make her yours
Say she’s adored
Name her a whore
Then choose her up
Throw her on the ground
I’m attending to know her
And all of her anger
You received’t acknowledge her
If you happen to encountered
I’m attending to know her
And all of her anger
Picked herself up
Put her again collectively
Give her a style
Take it away
Underneath your thumb
Inform her to remain
Don’t say a phrase
Don’t disobey
When she awoke
She ran away
Run your mouth to maintain her scared
You anticipated her to care
However when her thoughts made up
You had been illfully ready
Have you ever noticed
And what have you ever realized
The woman that you just knew
Won’t ever be yours