TikTok Outlines Ad Campaign Changes and Impacts Due to Apple’s IDFA Update

With Apple rolling out its new ATT knowledge monitoring prompts in all apps from subsequent week, all digital advert platforms are actually working to finalize their plans to arrange for the impacts, and adjustments to their advert merchandise and choices.

Fb supplied an outline of its resultant updates yesterday, and now, TikTok has revealed an evidence of how the brand new course of will influence its advert choices, with a variety of adjustments set to return into impact.

First off, TikTok says that App Set up campaigns will now must run by way of a brand new marketing campaign sort.

“From April 26 on, the one method to goal iOS 14.5 customers for app set up adverts will probably be via TikTok’s iOS 14 Devoted Campaigns. This characteristic is accessible for all advertisers, and campaigns might be created by selecting the app set up goal or catalog gross sales goal with app prospecting, deciding on the iOS app and setting the toggle for ‘Ship to iOS14+ conversion occasions’ to ON on the advert group degree.”

The adjustments will influence ‘App Installs’, ‘Catalog Gross sales’, or ‘Conversion’ targets. If you choose one in every of these in your marketing campaign set-up course of, you may now get a notification informing you that Apple’s iOS 14 launch could influence advert supply.

TikTok says that advertisers ought to begin creating these new iOS 14 devoted campaigns now with a view to decrease disruption and preserve app set up campaigns operating as easily as attainable.

Along with this, TikTok says that it’ll begin rolling out a brand new, iOS 14 devoted marketing campaign expertise over the approaching weeks.

“Advertisers can start familiarizing themselves with all of the adjustments for iOS app campaigns, whereas optimizing and reporting based mostly on SKAdNetwork knowledge. If you’re serious about testing this expertise forward of ATT enforcement, please attain out to your gross sales rep for extra data.”

The total impacts of Apple’s replace will, after all, not be clear for a while, however the instant adjustments will imply that companies must replace their strategic approaches and processes, with a view to accommodate for the brand new parts.

TikTok additionally advises advertisers to motion these parts:​

• Replace your Cell Measurement Companion SDK. Updating to the SKAN-supported model of the MMP SDK will be sure that your app is registered for SKAN-based attribution and offers you the flexibility to optimize and measure installs and post-install occasions from iOS 14 customers. 
• Full the Conversion occasion configuration of their MMP interface.This ensures that advert networks like TikTok can obtain post-install occasions and occasion values from SKAN API with a view to present optimization and measurement for iOS 14 campaigns. 
• ​Ship all occasions to TikTok by way of your MMP. With the intention to assist enhance efficiency of your app campaigns, we advocate sending TikTok all knowledge – together with unattributed knowledge – out of your MMP.  This may enable our downstream techniques to raised modify and optimize to the SKAdNetwork. Please verify together with your MMP on easy methods to allow sending full channel knowledge together with unattributed occasion knowledge to TikTok. 

Not all advert campaigns will probably be impacted by these adjustments – so in case you’re studying these prompts and considering ‘what the heck is that about?’, it is probably not one thing that may impact your TikTok adverts method. However it’s price noting that adjustments are occurring, which might influence your TikTok marketing campaign efficiency.

Yow will discover out extra details about the complete impacts within the TikTok Assist Heart overview for the iOS 14 replace.