Snapchat continues to develop, because of an improved Android app and curiosity in its Highlight function. The app added 15 million new customers through the first quarter of 2021, bringing the app’s common every day customers to 280 million, the corporate reported in its first-quarter outcomes for 2021.
Notably, this quarter marks the primary time Snapchat has had extra customers on Android than on iOS. The corporate didn’t share the precise breakdown between platforms, however CEO Evan Spiegel referred to as it a “vital milestone” for Snap, which has channeled important assets into bettering its as soon as .
Highlight, the app’s TikTok-like function that for standard clips, additionally continues to be a vibrant spot for the corporate. The function is now dwell in 12 nations, and grew to 125 million month-to-month customers in March. Spiegel mentioned that submissions to the platform elevated 40 % between January and March (he reported that Highlight was getting a median of 175,000 submissions a day).
Snap additionally reported robust income progress, with $770 million for the quarter, a rise of 66 % from final 12 months.
Spiegel mentioned that the corporate is benefitting from efforts to re-open, which has led to elevated engagement, and extra conversations amongst bigger teams of mates. “As issues started to open up in the US in late February, we noticed inflection factors in key behaviors like Story posting and engagement with the Snap Map,” Spiegel mentioned. “Extra just lately, we noticed an increase within the price of recent friendships and bi-directional communication on Snapchat in late March as individuals have begun to socialize in broader teams.”
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