China’s augmented actuality startup Nreal is on a roll. The firm, which hopes to deliver AR to the plenty by making bright-color, light-weight sensible glasses, has simply obtained $60 million in a Collection C extension spherical, bringing its complete funding within the final 12 months to a good-looking $200 million.

The brand new funding is led by Alibaba, which has traditionally been a extra hands-on however much less lively company investor than its archrival Tencent. The Chinese language e-commerce large has a popularity for buying controlling stakes in startups that may doubtlessly be a complementary piece to its large retail ecosystem.

Alibaba’s funding in Nreal, nevertheless, is solely monetary. In concept, the 2 may have generated strategic synergies. One may simply think about Alibaba hooking Nreal up with its gaming and video streaming items, and even having it develop sensible glasses for its thousands and thousands of meals supply riders — who not too long ago started sporting voice-controlled helmets. However with the onset of China’s antitrust crackdown, the nation’s tech behemoths have little question turn out to be extra cautious with any funding that may be perceived as encouraging unfair competitors.

Plus, Nreal, which was based by Magic Leap veteran Chi Xu, already has a membership of notable companions. A few of its strategic buyers are Chinese language electrical automobile upstart Nio, brief video app Kuaishou — TikTok’s nemesis in China and Baidu-backed video streaming platform iQIYI. Qualcomm is just not an investor however provides cutting-edge Snapdragon processors to the {hardware} maker and works intently with it to construct a developer ecosystem. Nreal can be backed by famend institutional buyers, together with Sequoia China, Jack Ma’s Yunfeng Capital, Xiaomi founder Lei Jun’s Shunwei Capital, in addition to personal fairness giants Hillhouse, CPE and CICC Capital.

Regardless of being China-based, Nreal hasn’t focused its residence market however has as a substitute first examined the patron urge for food in six abroad nations, together with Japan and the U.S. The sensible glasses maker has relied on partnering with native carriers to tout its units. Within the U.S., for instance, Verizon helps to promote Nreal’s combined actuality glasses Mild, which has a comparatively reasonably priced price ticket of $600 and will be plugged right into a 5G-compatible Android machine.

With the proceeds from its newest spherical, Nreal will lastly make a foray into China this yr. The funding can even be spent on R&D and rising its ecosystem of content material and apps, which will probably be vital to person adoption.