TikTok Announces Second ‘For You’ Summit for Marketers

TikTok has introduced its second ‘For You’ Summit, this time centered on the South East Asian market, which is able to see it host a variety of periods with platform specialists and creators to showcase the newest alternatives for entrepreneurs within the app.

As defined by TikTok:

“The brand new age of leisure has arrived. Throughout content material, tradition and commerce, pleasure and positivity are key to delivering success for companies large and small. At TikTok, everybody’s in on the enjoyable – particularly manufacturers. On this 70-minute occasion, find out how TikTok is evolving advertising and marketing within the area with the facility of pleasure and leisure. Be a part of business leaders and market specialists as they reveal success tales from Netflix, McDonald’s, and plenty of extra.”

TikTok says the periods will deal with measurement, content material creation and ‘Shoppertainment’

As famous, that is TikTok’s second For You Summit, with the primary being held final July. TikTok’s particularly hoping to construct its eCommerce instruments and integrations – therefore the ‘Shoppertainment’ point out – and there’ll be varied insights on the newest utilization tendencies and behaviors within the app to assist entrepreneurs plan out their tie in campaigns.

Commerce is a key aspect for TikTok, as a result of proper now, its income share applications for creators aren’t all that nice. TikTok does have its $500m Creator Fund, in addition to tipping and donations, however creators can earn much more for his or her efforts on YouTube or Instagram as a substitute.

However on the similar time, TikTok is the trending app of the second, and with extra entrepreneurs trying to get in on the motion, now’s the time for TikTok to capitalize on that curiosity, and maximize its income consumption, in an effort to facilitate extra funding and monetization choices.   

The For You Summit is one other step in that path, and with South East Asian web adoption rising, it might grow to be a key development area for the app.

You possibly can register for subsequent month’s For You Summit right here.